Make a Move with Traction Using Product Launch Video
Crafting a new and life-changing product is an enormous achievement. You have been working your fingers to the bone creating your awesome new product—expending valuable time, energy, brain power and financial resources. Finally, your product is ready for market—it’s time to launch it out there into the big, wide world. But how can you ensure it will stay in motion? What you need now is to make a move with traction by creating the right product launch video that really get people talking about your product, and keep them spreading the word!
A well-produced video is crucial to an effective product launch. A professional production studio provides a one-stop shop for accomplishing all the necessary tasks to successfully launch a product using video: the creative team to conceive and deliver fresh ideas and cool concepts; the production team that provides the experience and expertise that keep your project on task, time, and budget; the event support to live stream your launch event globally; and the insight to show you how to get the most marketing use out of your product launch video. There are many ways to utilize video in your next product launch. Read on to learn more about the benefits of using video.
Create anticipation, generate excitement, and leave them hungry for more.
Begin building anticipation long before your actual launch date. Consider putting together several short segment video advertisements to generate excitement about your new product. Don’t give too much information away by explaining every detail of how your product works; however, do use your videos to show a sneak peek of how your product can make life better. By the time your product hits its launch date, you’ll have presented the entire set of product launch video segments, and your audience will be hungry for the release!
Don’t focus on your product alone; humanize it by employing live-action video as a vehicle to tell a story about the people who use it.
You know who your audience is. You understand their problems, and you hold the perfect solution in your product. Earn organic bonus points by connecting your products to the people who use them. Through live-action video and scripted content, tell a story showcasing those whose lives are made easier as a direct result of your product.
Consider using Animation videos to demonstrate your product.
Demos come to life through animation imagery and dynamic sound. Animation videos are an excellent way to effectively demonstrate a product. Out of the box and not bound by real-life constraints, animation has the ability to easily break down and simply illustrate complex concepts. The result is an easy-to-follow demo explaining exactly how your product works, and highlighting the benefits of using it.
Live stream video from your Launch Event.
Organize and host an event from which you can live stream video of your product launch to a huge, global audience. Be sure to make use of your other product launch video content by presenting them on a large screen at your event. A production studio with an experienced event support team can really eliminate headaches when it comes to all of the many details involved in executing a buzz-worthy product launch event. In addition, hosting an event opens the door to additional video opportunities, like highlight reels and session recordings, that could prove useful in your product marketing campaign.
Produce web commercials and build a strong social media presence for your product.
People share things via social media platforms because they think their friends will find them useful and/or interesting. Give viewers a video that clearly defines how your product is the solution to their problem, then sit back and watch them spread the word. Enthusiasm for a product can be super contagious, and a creative product web commercial has the potential to generate viral shares.
Get more value out of your product launch video by partnering it with an email campaign.
Maximize your product video’s purpose and engage an even greater audience by including it as a part of your email marketing strategy. Once you’ve added your product launch video to a landing page on your website, you’ll be able to email the video to your contacts and link them directly to your site. This also has the added value of increasing your company’s SEO.
Take your marketing efforts even further with a local or national television spot campaign.
Go a step further by producing a unique and attention-grabbing broadcast commercial that features and promotes your new product. The high impact of a local or national television spot campaign can achieve big results in sales. While these advertising spots aren’t cheap, they add significant value by increasing leads and revenue. Talk to professionals who can offer options and help you accomplish a broadcast campaign, even on a budget.
Revive existing products with new videos highlighting innovations.
And finally, don’t limit your launch to new products only. By using video to highlight and illustrate improvements, you’ll give new life to an existing product that’s gone stale.
Breathe deeply. It’s go time, and you’ve got this thing. You’ve crafted a useful and inventive product. You’ve thought out a well-planned launch that harnesses the power of video to gain traction and give your product momentum. It’s time to execute, and you need great product launch video content to do that. Contact an experienced production studio and take full advantage of the value that professional video services offer.
