The Power of Instagram Ads Instagram is one of the newest forms of digital marketing when it comes to paid advertising. The Instagram  platform commands …

,  at Sparksight by: Lauren Sullivan

How to Use Video in Value-add Messaging As consumers become more intelligent about marketing, companies have created new tactics to reach consumers who are increasingly …

,  at Sparksight by: Trudy Esquivel

8 Beginning Blogger Mistakes to Avoid Blogging requires a significant amount of attention to detail in order to be successful. Writing a blog is not …

,  at Sparksight by: Chandler Amoroso
5 Tips to Get the Most from Your Holiday Marketing

5 Tips to Get the Most from Your Holiday Marketing

5 Tips to Get the Most from Your Holiday Marketing The holidays are approaching, offering savvy marketers a wealth of opportunities to drive sales with …
How To Get the Best Customer Testimonial Videos

How To Get the Best Customer Testimonial Videos

How To Get The Best Customer Testimonial Videos Customer testimonial videos are a powerful tool for marketers–when they are done well. Today’s consumers are more …
5 Reasons Startups Need Video

5 Reasons Startups Need Video

5 Reasons Startups Need Video Startup companies constantly move at a high pace and often operate as nimbly as possible. With so much at stake, …
How to Quantify Your Marketing Results

How to Quantify Your Marketing Results

How to Quantify Your Marketing Results Today, with the amount of data and analytics we have access to, every campaign a marketing team puts together …
Instagram Strategy for B2B Marketing

Instagram Strategy for B2B Marketing

Instagram Strategy for B2B Marketers Instagram has become an extremely popular marketing tool for B2C businesses, enabling them to connect with their audience in a …
Marketing Statistics: Why You Should Be Using Video

Marketing Statistics: Why You Should Be Using Video

Marketing Statistics: Why You Should Be Using Video As many businesses begin to look back over 2018 and define a strategy for 2019, it’s a …
How To Make a Searchable Video: 5 Key Factors

How To Make a Searchable Video: 5 Key Factors

How To Make a Searchable Video: 5 Key Factors When a savvy marketer invests in high-quality video content for their campaigns, they will obviously want …