Phil Ovitt
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Use a Culture Video to Attract Top Talent
Use a Culture Video to Attract Top Talent A corporate culture video is a powerful tool for brand marketing, public relations, human relations and recruiting. According …
Customer Persona for Targeted Marketing
Customer Persona for Targeted Marketing Consumers today are inundated by marketing and advertising—through email, through social media, and in person. Personalized marketing has become a …
8 Beginning Blogger Mistakes to Avoid
8 Beginning Blogger Mistakes to Avoid Blogging requires a significant amount of attention to detail in order to be successful. Writing a blog is not …
5 Tips to Get the Most from Your Holiday Marketing
5 Tips to Get the Most from Your Holiday Marketing The holidays are approaching, offering savvy marketers a wealth of opportunities to drive sales with …
There’s an Austin Coffee Shop For That
There’s an Austin Coffee Shop For That If you’re like us, you might find yourself in a rut when it comes to your work routine. …
2018 Happy Holidays from the Sparksight Team to Yours
It’s the Most Wonderful Time of the Year… … to make a video! The Sparksight team has been tinkering away in Santa’s workshop this winter creating …
How To Get the Best Customer Testimonial Videos
How To Get The Best Customer Testimonial Videos Customer testimonial videos are a powerful tool for marketers–when they are done well. Today’s consumers are more …
5 Reasons Startups Need Video
5 Reasons Startups Need Video Startup companies constantly move at a high pace and often operate as nimbly as possible. With so much at stake, …
How to Quantify Your Marketing Results
How to Quantify Your Marketing Results Today, with the amount of data and analytics we have access to, every campaign a marketing team puts together …
Instagram Strategy for B2B Marketing
Instagram Strategy for B2B Marketers Instagram has become an extremely popular marketing tool for B2C businesses, enabling them to connect with their audience in a …
Marketing Statistics: Why You Should Be Using Video
Marketing Statistics: Why You Should Be Using Video As many businesses begin to look back over 2018 and define a strategy for 2019, it’s a …
5 Key Studio Rental Features to Look For
5 Key Studio Rental Features to Look For Renting a photo or video studio can be a stressful experience. Studios are often not posted online, …
An Explainer Video on Your Landing Page Will Make or Break You
An Explainer Video on Your Landing Page Will Make or Break You Video engagement is now higher than engagement with other forms of content. When …
Non-Profit Video Campaigns that Win
Non-Profit Video Campaigns that Win For-profit companies churn out ad campaigns, videos, and other content on a huge scale. Non-profits don’t always produce content at …
Three Ways To Look at Influencer Video Marketing
Three Ways To Look at Influencer Video Marketing Forbes said it best, “brands have a better chance of keeping the attention of a goldfish than …
Email Signature: What to and What Not To Do
Email Signature: What to and What Not To Do Email is an incredibly powerful tool in the hands of a savvy marketer. You can contact …
Use Video for Lead Generation
Video and Lead Generation Marketers are recognizing the power and possibility of video to provide answers to a range of questions. Video can be used …
How to Stay Focused in a World of Distractions
How to Stay Focused in a World of Distractions In the workplace, technology helps us work faster and smarter—most of the time. However, with so …
Keep it Close to Home: The Benefits of Local Video Production
Keep it Close to Home: The Benefits of Local Video Production Many savvy marketers have a reflex to always search for the most prestigious and …
How to Use Stylized Photography in Your Next Video
How to Use Stylized Photography in Your Next Video Photography and video production are often regarded as being part of separate realms. Somehow, people have …
Rethink Your Testimonial Video Style
Rethink Your Testimonial Video Style Testimonial video, like all common forms of commercial video, runs the risk of being formulaic. Have you noticed that every …
4 Ways to Repurpose Event Videos
4 Ways to Repurpose Event Videos Corporate events are always an exciting or nerve-wracking undertaking, depending on your level of responsibility for the festivities. In …
Video Thumbnail Tricks for Search Engine Optimization
Video Thumbnail Tricks for Search Engine Optimization As any experienced video marketing professional may tell you, an online video is pretty much useless without a …
How a Recruiting Video Drives your Hiring Effort
How a Recruiting Video Drives your Hiring Effort The hardest part of leading a growing company is finding the right people to add to your …
Five Reasons Custom Corporate Photography Beats Stock
Five Reasons Custom Corporate Photography Beats Stock Why do humans appreciate custom anything, really? Because it’s real. Introducing custom corporate photography. On a website, email …
How to Make a Training Video Your Employees Will Watch
How to Make a Training Video Your Employees Will Watch A well-crafted training video is a valuable tool at all stages of employee development. Training …
Use Interactive Video to Boost Engagement
Use Interactive Video to Boost Engagement There is no denying that video has solidified its presence in marketing. Video has become the most engaging type …
Five Marketing Podcasts You Should Add to Your Playlist
Five Marketing Podcasts You Should Add to Your Playlist The marketing landscape changes rapidly as new trends, platforms, techniques, and technologies are created and become …
Driving Engagement with Your Next Corporate Video
Driving Engagement with Your Next Corporate Video Engagement is the ultimate goal of any good corporate video campaign. While it is important to convey your …
Make Genuine Connections Using Personalized Video
Make Genuine Connections Using Personalized Video Today’s consumers are savvy when it comes to marketing tactics. They know when a company is trying to sell …
Content Marketing Strategy: Find the Perfect Video Length
Content Marketing Strategy: Find the Perfect Video Length Creating engaging video content is not an easy task to master. Your content marketing strategy is dependent …
Silent Video: How To Make It Work For You
3 Tips for Effective Silent Video on Social Media In a post earlier this year, we explained why you should post silent video. Now we …
What is Content Marketing Storytelling?
What is Content Marketing Storytelling? Storytelling is said to be the main ingredient in content marketing. It’s what steals the attention of consumer brain waves …
Why You Need a Company Overview Video
Why You Need a Company Overview Video Video marketing is here to stay and that includes company branding. Companies need to stand out from the …
How to Film Quality iPhone Video
How To Film Quality iPhone Video There’s a reason YouTube boasts more than one billion viewers. That’s a third of all internet users combined. Videos …
YouTube Analytics: What Every Marketer Needs to Know
There’s no doubt that YouTube is the king of online video hosting. In fact, users collectively watch 1 billion hours of content on the site …
Corporate Video Needs: How to Prioritize, Plan, and Budget
Corporate Video Needs: How to Prioritize, Plan, and Budget It’s no surprise that corporate video needs are rising quickly to the top of many marketers’ …
5 Tips for Video Marketing Success
5 Tips for Video Marketing Success Video is crucial to an effective marketing strategy. Nearly 90% of website visitors spend more time on sites with …
What Makes Recipe Videos Successful?
What Makes Recipe Videos Successful? Within the last few years, Facebook has been inundated with video content. Some of the best performing content has been …
Operation Pumpkin … Success!
Thank you to all of our clients and friends who joined us for Operation Pumpkin! We had some absolutely fantastic submissions for Operation Pumpkin and …
Three Steps To Victory With The Video Blog
Step 1 – Discovery: Why Video Blogging Is A Vital Sign There is obvious influence in show and tell. The real question remains, can content-only …
How to DIY the Best Halloween Costumes of 2017
How to DIY the Best Halloween Costumes of 2017 Yes I realize as a halloween freak I might take costumes and decor a bit more …
Breaking out of the Rectangular Video “Box”
14 Ways to Break Out of the Rectangular Video “Box” Marketers, we’ve all been there. Tearing your hair out as your team goes in circles …
Why is an Explainer Video Essential to Your Product Marketing Strategy?
Why is an Explainer Video Essential to Your Product Marketing Strategy? Video has become a powerful and popular marketing medium. Many brands and companies are …
Top 5 Digital Marketing Trends for 2017
Digital marketing trends are always changing and adapting to new technologies, platforms, and insights. So naturally, digital marketing experts are looking ahead to what techniques …
3 Keys to the Perfect Pair of LinkedIn Photos
3 Keys to the Perfect Pair of LinkedIn Photos With a wide variety of social media platforms out there, proper “netiquette” can be hard to …
SXSW Recap: Sony’s “The WOW Factory” – Part 2
Sony’s Innovation Laboratory; The Wow Factory – Continued If you didn’t get the chance to visit the amazing event that Sony hosted this year at …
SXSW Recap: Sony’s “The WOW Factory” – Part 1
SXSW 2017 was an absolute whirlwind this year! Between networking events, client parties, tech meet ups, and industry happy hours, who can find the time for …
Identify and Develop your Target Audience on Social Media
The focus of any campaign is the target audience – a brand’s desired consumer. However, many brands and companies aren’t sure who makes up their …
Who to Hire For Your Social Media Launch
Who to Hire for Your Social Media Launch These days, nearly all types of companies have some form of social media presence. This is true …
How to Engage Your Team in Corporate Social Media
Pretty much any marketing executive will tell you how difficult it is to get employees, particularly non-marketing employees, to create content and for content marketing and …
Behind the Scenes at Accruent Video Shoot
A few weeks ago, our CEO Kelly Shores and I traveled over to the new Accruent office in the Domain, ATX. On this shoot, I …
Essential Posts for Your Social Media Content Calendar
Developing a social media content calendar is an essential part of your content posting strategy. Not only will it help ensure that you are posting …
Video Marketing is the New Black
Video Marketing is the New Black Today, video is everywhere. Why? Because it looks good on everyone. Websites, television, and social media platforms use video marketing …
Become a Corporate Instagram Pro
There are over 500 million Instagram users around the world — many of whom use Instagram every day to share an average of 95 million …
5 Tips to Raise Your Millennial Retention Rate
Retention rate is an important statistic for marketers. The retention rate of a company is the percentage of customers that you keep relative to the …
How to Develop the Perfect Blog Voice
All writing has a voice. Be it the dry, cynical wit of Jane Austen or the elaborate, highly academic voice of Charles Dickens, any good …
5 Ways to Humanize Your Brand’s Marketing Content
To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …