8 Tips for Hiring a Video Production Company
When you are looking to hire a video production company, you might not have an idea of what to expect, what to prepare for, and what is a good price for the work you want. We here at Sparksight pride ourselves on being “Easy to work with” because we know each of our new clients have these questions in mind when deciding on who to go with for their video production needs. Keep these 8 tips in mind for your next video project to make sure you get the best bang for your buck!
1. Contract workers and quality
Oftentimes, contract employees help video production houses save on overhead costs and, might ultimately lower your bottom line. However, this sometimes comes at a cost, and that cost is quality. Every shooter/animator/creative has a different style of how they work. If you choose to work with a production house that has contracted employees, make sure you know their styles and if that will fit with your vision. Be sure to ask your production house if they’re using contract workers and make sure their style is in line with your project.
2. Keep your destination in mind
Another important thing to know is ultimately where your videos will live. If you need some case study videos that will live on YouTube and your website, a video that’s over 2 minutes could work. However, if you plan on sharing them on Facebook/Instagram/Twitter, you will need to shorten the length of your video content for viewer retention. Consider 15 second or less ‘teaser’ videos for your social media pages, and keep the full length videos on YouTube/Vimeo/websites. Be sure to let your production house know that you’ll be wanting shorter videos for social media, they will format your video file optimized for mobile.
3. Don’t depend on the demo reel
Demo reels are great to show off the ultimate potential of the production house, however, take a look at more recent work that the company has produced. This should give you a good idea and grasp of what to expect with your video purchase. Base your expectations on recent videos, and if you’re looking for something different, don’t be afraid to ask! We know from experience that it can be tough to fit in all great content into a short demo reel, so nothing excites us more than a client who wants to see more!
4. Shop around
Get quotes from various video production houses and be reasonable in your search. Just because that wedding videographer can do your customer testimonial for a few hundred bucks, doesn’t mean you’re going to receive the same quality that you would receive if you went with the highest bidder. If your neighbor’s nephew just graduated with film degree and has the newest equipment, doesn’t mean he’s qualified with properly handling you or your client’s expectations. Also, remember to shop and get bids from places that specialize in the area of videos you’re looking for. For example, if you’re looking for a 2D animated video, make sure you seek bids from people with exceptional 2D experience and demonstrations of their work.
5. Don’t compromise your vision for your budget
One of the most important things to stress is that a lot of clients feel as though when they pay for a video shoot, they only have shots for one video. This is untrue! When scheduling a shoot date, gather as much material as you can for multiple videos. You paid for the shoot day, so you retain the rights to your footage (at least, our clients do). Each video you can produce out of a shoot day ultimately reduces your cost for each individual video and offers you a video package that you may incorporate in your video marketing strategy.
6. Find a video production house that specialize in your needs
Make sure you do your homework on each production house you receive a bid from. For example, if you’re looking for a 2D animated video, make sure you seek bids from people with exceptional 2D experience and demonstrations of their work. See the clients they’ve worked with, the work they’ve produced, and even go as far as trying to get a feel for who the people behind the cameras are; this could be a very clear indicator of who will be the best fit to work with you. Ask co-workers, other marketers, or local businesses who they used to make videos. Save yourself some time rather than searching endlessly on Google.
7. Take a step to be actively involved
When investing a large amount of your budget into corporate videos, make sure you also plan on investing a bit of your time as well. Customers that are actively engaged in the video production process, ultimately spend less time in the editing room and on the project overall. Figure out who the team is that you’ll be communicating with firsthand and make sure they know that you want to be involved. Clearly explain your vision and take in the recommendations that the production house offers; if you picked the right one, they know their stuff! Maybe they suggest using an animation when you had only considered live action video. Their expertise in producing similar videos might change your overall perspective on what to expect and you’ll wind up with a much cooler concept when you collaborate together.
8. Plan for the long-term
Rather than potentially saving a few extra bucks by hiring a new team for each video project – save yourself some time, paperwork, and a few headaches by using the same crew. Ultimately, you’ll be much happier you keep it consistent and uniform so your final videos have relatable styles, feels, and look great together on your website or social media channel. In the end, the video production house you choose should should serve as an extension of your marketing team. Working with the same team allows you to build trust and a lasting relationship and it allows the video team to get to know you and truly understand your likes, dislikes. A video production company with a partner-centric approach will make sure you’re always getting a video you love.
Hopefully these few tips will help out with your next video project – feel free to ask us any questions you might have over these, or other topics. We’re always here to help share our expertise with you!
Posted: February 2017
Revides: April 2019