One way to determine whether your company’s email marketing efforts are effective is to track your email open rate. There are plenty of mistakes a …

,  at Sparksight by: Jessica Martinez

Social media is one of the most effective tools for generating awareness and growing a business. These free channels of communication are available for anyone …

,  at Sparksight by: Jessica Martinez

Many brands shy away from using professional Pinterest because they’re not always sure exactly how it works. Pinterest is a platform built on imagery that is …

,  at Sparksight by: Samantha Starr