How to Boost Web Conversions
How to Boost Web Conversions Generating inbound leads is an important role of any corporate website, and the most meaningful metric is the number of …
Make a Move with Traction Using Product Launch Video
Make a Move with Traction Using Product Launch Video Crafting a new and life-changing product is an enormous achievement. You have been working your fingers …
Content Marketing Strategy: Find the Perfect Video Length
Content Marketing Strategy: Find the Perfect Video Length Creating engaging video content is not an easy task to master. Your content marketing strategy is dependent …
How 5 Hours of Pre-Production Can Save 5 Hours Post
How 5 Hours of Pre-Production Can Save 5 Hours Post “By failing to prepare, you are preparing to fail,” said Benjamin Franklin. “If you don’t …
Instagram Video for 2018 Marketing Strategy
Instagram Video for 2018 Marketing Strategy Marketing companies and departments have recognized the power of video marketing. With more platforms offering video options and optimizing …
Holiday Video at Sparksight: Behind the Scenes
Holiday Video at Sparksight: Behind the Scenes This season, Sparksight started off the holidays by creating a holiday video to send to our clients. You …
Public Speaking With Confidence
Public Speaking With Confidence Let me start this blog by saying I am not and do not pretend to be an expert at public speaking. …
The Case for Nonprofit Video
Over the years, Sparksight, has had the honor of partnering with a handful of dedicated local nonprofits each year. This partnership comes in the form …
Breaking out of the Rectangular Video “Box”
14 Ways to Break Out of the Rectangular Video “Box” Marketers, we’ve all been there. Tearing your hair out as your team goes in circles …
Why is an Explainer Video Essential to Your Product Marketing Strategy?
Why is an Explainer Video Essential to Your Product Marketing Strategy? Video has become a powerful and popular marketing medium. Many brands and companies are …