How a Recruiting Video Drives your Hiring Effort
The hardest part of leading a growing company is finding the right people to add to your team. The founder of Infosys, Narayana Murthy, intimated the value of good employees when he said that “Our assets walk out of the door each evening. We have to make sure that they come back the next morning.” Part of this challenge lies in creating a corporate environment that employees love, but recruitment is also key. A recruiting video is a valuable asset in finding lots of good candidates for positions at your company. We’ve outlined below a few reasons why a recruiting video can be one of the most important tools for your hiring process.
It reveals your commitment to recruiting
A recruiting video represents a considerable investment of both time and money. When a potential hire sees that you have taken the step to prepare a high-quality video, it reveals to them how much you value your employees. These days, launching a hiring process is as easy as posting a vacancy on your website. As such, many companies simply leave postings online at all times, even when there isn’t really any requirement for new employees. However, preparing an outstanding recruiting video can indicate to potential applicants that you are serious about your hiring efforts.
It displays your corporate culture
Many companies publish statements of their goals for corporate culture and display these prominently on the recruiting pages of their websites. However, these statements are relatively unconvincing and uninteresting to potential applicants. On the other hand, recruiting videos can provide a compelling look at how your company operates. You can adapt this to the unique benefits you offer your employees. Have a great office? Your recruiting video can show viewers around. Do you boast about your friendly managers? Your recruiting video can include them and show how they generate a positive working environment for your employees.
A recruiting video can also turn away people who wouldn’t be a good fit for your company. By providing a snapshot of what your company offers, potential applicants can picture what it would be like to work at your company. Consequently, they can ask themselves: “Do I see myself in that chair?” and “Do I want to work for her?” For some people, the answer will be no. A recruiting video gives them the opportunity to self-select themselves out, instead of waiting for their interview or after they are hired.
It can incorporate your existing employees
Recruitment can be a stressful time. Not only for the people who are part of the hiring process but also for the other employees at the firm. At best, they see new hires as people who will require guidance and get in the way of their day-to-day habits. At worst, they may see new employees as competitors for raises and promotions. You can work against these negative feelings by making your employees a part of the hiring process. Many employees enjoy the opportunity to be on camera and represent the company. As such, the process of filming your next recruiting video can be a major morale boost for your current employees.
It engages potential applicants
Marketing professionals generally agree that video is one of the most powerful tools for capturing the attention of audiences online, and for driving potential customers to purchase their offerings. The facts and statistics supporting the power of video marketing are overwhelming. However, the benefits are not limited to marketing efforts. Recruitment efforts require many of the same traits as marketing campaigns. Engagement is a prime example of this. When potential applicants are looking at your job postings, you want them to be thinking about the opportunity that you are presenting to them. You don’t want them thinking about their weekend plans, or what they brought for lunch.
Video is the form of online content that is best at capturing viewers’ attention. A recruiting video also has a unique ability to evoke emotion in the viewer in a way that no other form of content online offers. As such, a recruiting video can drive potential applicants to submit their applications and to be genuinely excited about the opportunity that is available to them through your company.
Comment below and let us know if you agree that a recruiting video can be one of the most important tools for your hiring process?
