Optimize Website Video Placement

Optimize Website Video Placement

As they say in real estate, location is everything. Having a well-crafted website video is of no use to you or your company if you don’t share it in the right places. In 24 Hours, new video Walk Off The Earth gained 1.5 million views, becoming one of the best known names on the internet. Location: YouTube.

A vase in a decadent home may be glorious, but what beauty does it behold if it’s hidden in a closet? So it is with video marketing.

Companies get the mic to share and tell about their products or services. But a brilliantly crafted video won’t be seen without a little flaunting. Count the ways videos get noticed:

1. YouTube: If a company’s aim is brand awareness, this Google-favored, second-largest search engine will optimize video content as it picks up speed.
2. Social Media: If the mission is to target a new audience, nearly every generation uses social media to stay connected, informed and entertained.
3. Virality: Not a place, but a concept. Post video content people discover is inspiring, entertaining or relatable, and it could be an overnight success.
4. Website: Posting on a company’s landing page, case study tab, video library, product or services page, about us section or employee pages increases conversion, a key piece to the digital marketing puzzle.
5. Advertising: Banner ads with video content are fulfilling in the brand awareness department, as are television advertisements, budget dependent.

One well-crafted advertisement reveals how even the most avid iPhone user can soften toward the Android in this video-is-worth-a-thousand-words film. It’s summed up with the tagline “be together, not the same.” The message is clear: ‘consumers don’t need to conform to be themselves. Choose Android.’ For placement to work, the company would need to research its target audience, whether YouTube, television or other websites, to grow awareness.

These well-timed advertisement videos are paramount to brand storytelling and image. They reach unique audience members and elicit distinctive responses. When companies set the stage for more brand-to-consumer interactions, the connection becomes more relationship than marketing. In other words, the brand has hit its sweet spot. After all, statistics show 73 percent of companies report the positive impact of video on their direct marketing results.

Outside of advertising, where should a video be placed on a businesses website?

The background of a company’s homepage, or landing page, is ideal. Other great ideas include customer testimonial videos on a case study tab, a video blog or library, or a products or services page, which would be a refreshing vacation from the standard few thousand words most businesses highlight to talk about themselves. Videos may also help win new recruits or tell prospective or current customers about what makes this business special.

In sum, increased web traffic equals a rise in potential customers and the solidification of existing customer relationships. If a website video offers a major push for SEO, and if traffic equals revenue, the careful placement makes all the difference.

Comment below and let us know what viral videos caught your attention and why?