Optimize for Mobile: SEO
The number of people accessing the web on smartphones is continually increasing. Adapting to the constantly changing landscape of the digital world is a necessity to …
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Optimize for Mobile: Social Media
The average person spends a good portion of their day online. As mobile devices have overtaken desktops and personal computers for browsing the internet, knowing …
Deliberate and Emergent Corporate Strategy in Startups
One of the hardest tasks for a startup company is to develop a comprehensive corporate strategy in the face of vast uncertainty ahead. Another challenge …
The 4 Types of Online Video that Get the Most Views
The 4 Types of Online Video that Get the Most Views Online video is a powerful marketing tool for any company, in any industry, in …
How To Get the Most Out of Your Next Video Shoot
It’s the big day. You’ve got a kick-ass video team coming in to shoot your new corporate video. Maybe it’s going to be a brand-new …
How to Engage Your Team in Corporate Social Media
Pretty much any marketing executive will tell you how difficult it is to get employees, particularly non-marketing employees, to create content and for content marketing and …
4 Reasons to Publish Silent Video to Social Media
According to recent trends, silence is golden and sound isn’t necessary to convey a powerful message. Recent reports have found that 85 percent of Facebook …
Behind the Scenes at Accruent Video Shoot
A few weeks ago, our CEO Kelly Shores and I traveled over to the new Accruent office in the Domain, ATX. On this shoot, I …
5 Payoffs of Live Streaming Corporate Events
Because of cost and venue capacity restrictions, a well-produced event can only have so many in-person attendees. Live streaming corporate events has many benefits not only …
7 Tips For Building a Killer Online Portfolio
For creative companies, the most powerful marketing tool is the portfolio. Nothing speaks for your work as well as your work itself. That said, it …