Content Marketing SEO Strategy
In the digital marketing world, specific expressions are given to different types of digital efforts. For example, in this blog, we will focus on the term search engine optimization, or SEO, which refers to techniques that help increase a website’s visibility on search engines. Within the topic of SEO, there are more specific terms to describe both “On-Page SEO” and “Off-Page SEO” efforts.
But, what exactly do these terms mean and how does that affect your content marketing strategy?
On-Page SEO vs. Off-Page SEO
Search engines utilize numerous processes and patterns to decide the order in which pages are shown in search results. On-Page SEO is related directly to site contents that affect search engine indexing. Off-Page SEO then relates to all other site marketing efforts that do not appear visibly.
On-Page SEO techniques include:
- creating mobile friendly pages
- placing appropriate keywords
- improving site load time
- providing high-quality, relevant content
Off-Page SEO techniques include:
- Generating backlinks
- Social media engagement
- Influencer outreach
- Relevant press mentions
- Guest Blogging
Benefits of Hosting a Blog
In terms of content marketing, all of the above strategies will help promote website visitors, but users are always looking for new information. That’s one reason why your business needs a blog. Adding a blog to your website allows you to create endless promotional content for minimal cost. Whether you are an email marketing specialist or a social media guru, you need to provide relevant and valuable content to your audience. Therefore, you should pay attention to how your audience receives your content to improve your content marketing strategy.
How can SEO help your Content Marketing?
Search engines are majorly concerned with providing the most relevant and valuable results to users. Therefore, they always consider, amongst other things, the on-page SEO and off-page SEO elements at work on your site. Now that we have defined the terms we will be using, let’s take a deep dive and explore how SEO can help your content marketing.
Increase in Search Engine Result Page rankings
Search engine result page (SERP) rankings indicate how well your site ranks when searches are made. The higher you rank, the more likely it is that internet users will click your site when it appears during searches. SEO techniques improve SERP rankings by indicating that your site is relevant and informative. Holding a higher ranking in search engine results will help your website be found by potential visitors. Let’s face it, users rarely click to the second page of Google search. For this, both On-Page and Off-Page SEO techniques will help boost your SERP ranking.
Increase Web Traffic
Search engines will look at your recent web traffic to determine if your site has a steady stream of visitors. Off-Page SEO techniques such as back linking, relevant press and social media all place links to your site in places to be found by potential visitors. Generating more links will increase the likelihood that someone will click to your site.
How has SEO helped your content marketing? What has your experience been? Share your thoughts with us in the comments. We’d love to hear from you.
Collaborator/ Author Bright Ewuru:
“Bright Ewuru is a freelance content writer, copywriter, blogger and ghostwriter for hire. He specializes in the marketing, business and legal niches. However, he is adept at researching and writing in a variety of niches. To contact him, visit his website Bright Ewuru. You can also connect with him on Twitter @BEwuruWriter or on LinkedIn.”