Why is an Explainer Video Essential to Your Product Marketing Strategy?
Video has become a powerful and popular marketing medium. Many brands and companies are using videos to market their brand, teach their audience about their community, and feature new products or services. Since many social platforms are now video-friendly and encourage users to share videos, an explainer video is a fantastic way to make a splash for a new product.
What is an Explainer Video?
Explainer videos are short videos that allow businesses to quickly introduce themselves, explain what they do, and how they can help customers. Explainer videos can be used to showcase a new product or service or communicate a specific message to consumers about a company. Product explainer videos are especially helpful since they show consumers how the product works — and how easy it is to use.
Businesses that have explainer videos have seen fewer support queries and increased user understanding of their products. Explainer videos also allow companies to get creative and show the fun side of their business.
Explainer videos tend to be 30-60 seconds long and are an effective option for companies who don’t have a budget large enough for for TV and web commercials. If there is a complicated aspect to a service or product, explainer videos are a perfect way to advertise how a product can benefit the customer. Information that is difficult to explain can be easily visualized with animation and statistics can be easily presented.
Why Pick Video as the Medium?
Why should you use an explainer video rather than a blog post or another form of media? In addition to the popularity of video, there are measurable reasons to use video when launching a product or service.
Validate and Build Trust: Videos help consumers see your brand’s personality and help humanize a company. Engaging with videos builds trust with consumers and 57% of consumers say videos give them more purchasing confidence.
Boost Search Engine Rankings: Videos increase the amount of time visitors spend on your site. The more time spent on your website makes search engines recognize that your content is valuable. Videos embedded on your website make you 53% more likely to show up first in a Google search.
Boost Sales and Conversions: Driving engagement and building trust lead to more sales and conversions. Adding a product video to your site or landing page has shown to increase conversions by 80%. Video viewers 1.6x as likely to buy a product Additionally, videos are shared more than any other kind of media, which extends your reach across multiple platforms and drives engagement.
How to Make an Effective Explainer Video
There are many different styles of explainer videos and companies should prioritize staying true to their voice and values in choosing the style and tone of their explainer video. Explainer videos can be live action, whiteboard animation, 2D animation, to name a few. Animations are powerful and engaging and provide an excellent opportunity for powerful visuals and great storytelling. Animated videos are the most popular type of explainer.
1. Set the tone. Choose the tone and voice of your explainer — it should align with the overall branding of your company. Use the tone as a guideline when choosing the music, voiceover, and animation style.
2. Tell a story. Your explainer video should tell a story. You want your audience to be engaged while they are learning about your product.
3. Keep it short. Try to keep your video under 2 minutes. Make sure the audience knows the key takeaway within the first 30 seconds of the video.
4. Define and solve the problem. Define the problem and how your product will solve it. Use the video to demonstrate the benefits of the product. Don’t just show off the features.
5. Include a Call to Action. Tell your customers what they need to do next. That may be purchasing the product or directing them to learn more about it via your website or social media accounts.
Videos are more likely to be shared than any other form of social media in addition to building trust and increasing conversions. There are many benefits of using videos in your marketing strategy beyond boosting engagement and sales. Explainer videos are an excellent way to showcase your company’s personality and are a quick way for consumers to learn a lot about your business, product, and services.
Have you seen a particularly great explainer video recently? Share it in the comments below!