8 Beginning Blogger Mistakes to Avoid
8 Beginning Blogger Mistakes to Avoid Blogging requires a significant amount of attention to detail in order to be successful. Writing a blog is not …
Email Signature: What to and What Not To Do
Email Signature: What to and What Not To Do Email is an incredibly powerful tool in the hands of a savvy marketer. You can contact …
Get More Mileage From Your Video Marketing Content
Get More Mileage From Your Video Marketing Content Marketing is tough. You spend weeks, months or even years planning and executing video marketing content, but …
Corporate Video Needs: How to Prioritize, Plan, and Budget
Corporate Video Needs: How to Prioritize, Plan, and Budget It’s no surprise that corporate video needs are rising quickly to the top of many marketers’ …
Why is an Explainer Video Essential to Your Product Marketing Strategy?
Why is an Explainer Video Essential to Your Product Marketing Strategy? Video has become a powerful and popular marketing medium. Many brands and companies are …
UGC as a Powerful Marketing Tool
UGC as a Powerful Marketing Tool UGC or user-generated content has become an integral part of successful marketing. If you’re not familiar with the term, …
5 Ads by Famous Directors
Let’s dream for a minute. Pretend that your next marketing video has no budget restrictions and, more importantly, no artistic limits. What would happen? What …
Closing Remarks from a Sparksight Intern
Hi there! My name is Jake Milne, and I am a student majoring in Economics with a Finance Concentration at the Desautels Faculty of Management …
5 Animated Video Tips Every Marketer Needs To Know
Here at Sparksight, we’ve helped fulfill content marketing needs for our clients by creating animated videos that get placed in email campaigns, on corporate websites, social …
5 Online Tools Every Marketer Needs In 2015
Today’s marketers juggle a wide variety of different responsibilities and projects: producing emails and landing pages, maintaining a presence on social media (have you checked …