4 Ways to Repurpose Event Videos
Corporate events are always an exciting or nerve-wracking undertaking, depending on your level of responsibility for the festivities. In such an energetic, and fast-paced time, it’s always wise to capture a wealth of event video content. You reap the benefit of capturing your employees at their best. Event video can also serve as evidence of your outstanding customer service, as your employees rub shoulders with valued customers. However, the value of event video doesn’t end with the highlight reel after closing remarks. Instead, follow these tips to repurpose event videos and use that content as part of your integrated marketing plan.
Social Media Shorts
The most powerful posts on Facebook and Instagram are ones that catch your followers’ eye. Bright colors and fast motion go a long way to bolster your viewership. Fortunately, corporate events provide the perfect opportunity to capture just such content. Therefore, one powerful way to repurpose event videos is to carve out the best scenes and leverage them in social media posts. This poses a certain challenge because much of your event video will feature people rather than your products and services. However, voice-over content and text can allow you to craft a story that suits your message. Carefully combined with the right narrative, your event videos can take on a second life as engaging social media content.
Recruiting Videos
As we’ve noted in other Sparksight blogs, recruitment is difficult. Moreover, a company is only as good as its employees, and nothing determines your corporate success more than the employees you hire. The only way to make recruiting good employees easier is to bring in great applicants. That’s why recruitment videos are so important, and why they’re a great way to repurpose event videos. And if your company is anything like ours, you have a culture that your employees love, and that’s your biggest draw. Applicants want to work at a company that values its employees and affords them the opportunity to have fun while filling a meaningful role. If you repurpose event videos from the most exciting occasions your company has to offer, then you can show potential applicants the thrilling events that they will have the opportunity to take part in when they join your company.
Using Still Frames
These days, video is shot in such high quality that even the individual frames in the video can be valuable photographic content for your marketing campaigns. For example, the best frames from your event photos can be used as bright and engaging content to serve as your cover photos on Facebook and other social media platforms. The same goes for your website banner content.
However, there are other, less obvious ways to repurpose event videos as photo content. For example, each one of your speakers can use frames from the video to serve as a new profile picture on LinkedIn. Each frame from your event video has the potential to serve as high quality photo content in your marketing efforts. Of course, the vast majority of these frames will be blurry, out of focus, or simply won’t show anything that supports your message. On the other hand, though, each video is a wealth of content and is completely free for you to use. No professional photography services are required, aside from perhaps a bit of editing.
Promotions for Your Next Event
Any good corporate event is unlikely to be a one-off. Take the classic example of the corporate Christmas party: it’s not particularly valuable if you only do it one year. The best corporate events are ones that foster fun traditions and lighthearted legends. One way to be sure that each corporate event is better than the last is to repurpose event videos from past years in the promotions for events next year. While this can be as simple as sharing the highlight reel from last year’s event, it’s more effective if you roll up your sleeves and do a little bit of editing. A few easy additions can turn content that’s all about the past into a video that focuses on the future.
All of these are great ways to repurpose event videos into powerful video content that helps you to engage viewers and reinforce your message. What’s more, using repurposed event videos is relatively inexpensive in the world of video production. Such things are important to consider when conducting the cost-benefit analysis on high quality event video. It may be tempting to think of an event as a one-time thing, and therefore not an occasion to spend good money on high quality video content. However, it’s vital to not overlook the immense value that you derive from being able to use video content over and over in spreading your message.
What fun and creative techniques do you use to repurpose event videos? Let us know in the comments below!
