4 Videos Every Content Marketer Needs for Success
4 Videos Every Content Marketer Needs for Success We all know content is king. The savvy content marketer knows that video is king of the content. …
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Best Gear for Shooting Videos and Photos in Europe
Best Gear for Shooting Videos and Photos in Europe This summer, my family and I had the opportunity to visit family that we have in …
Top 5 Tips for Video Marketing on Instagram
Video Marketing on Instagram Instagram has over 500 million active users per month sharing more than 20 billion photos and videos. The platform has become …
Catchy Blog Titles vs. SEO Titles: Finding a Balance
When it comes to online content marketing, SEO strategy is undeniably important. However, some marketers focus so much on conforming to SEO that titles lose …
The Finalists: Best Video Ad Campaign of All Time
A truly great video ad campaign can be defined by a few common factors. Some change the culture of advertising or pop culture. They create …
3 Ways Video Helps Your SEO Ranking
We write a lot here on the Sparksight blog about how well-crafted online video can be a powerful tool to help convert prospects to customers. …
5 Keys to a Killer Customer Testimonial Video
No matter your target customer, a strong endorsement from a satisfied customer will give you a powerful tool to win over your audience. No matter …
Behind the Scenes at Accruent Video Shoot
A few weeks ago, our CEO Kelly Shores and I traveled over to the new Accruent office in the Domain, ATX. On this shoot, I …
5 Payoffs of Live Streaming Corporate Events
Because of cost and venue capacity restrictions, a well-produced event can only have so many in-person attendees. Live streaming corporate events has many benefits not only …
Video Marketing is the New Black
Video Marketing is the New Black Today, video is everywhere. Why? Because it looks good on everyone. Websites, television, and social media platforms use video marketing …