Catchy Blog Titles vs. SEO Titles: Finding a Balance
When it comes to online content marketing, SEO strategy is undeniably important. However, some marketers focus so much on conforming to SEO that titles lose …
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6 Tips to Easily Embed Videos into Marketing Emails
Digital marketers who embed videos into their email marketing campaigns are able to reap countless benefits from this modernized approach. Video marketing is a great …
A Beginner’s Guide to Product Photography Lighting
Product photography can be more technical than other types, and good lighting is key to make items look their best. A website with crisp, clean …
5 Ways to Create Next Level Marketing Content
Sparksight has created hundreds of pieces of marketing content over the course of its recent history. This content has included a bit of everything—testimonials, commercials, …
How to Prepare for a Portrait Shoot
Photography is the art of producing meaningful images one snapshot at a time. With considerable amounts of labor necessary for producing a successful portrait shoot, …
6 Benefits of Using Video in Your Social Media Strategy
More and more small businesses are discovering the power of online video and today, more than ever, companies are realizing that video has a key …
4 Ways to Improve the Quality of Your Next Marketing Video
When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realizing that marketing video has a …
Video and Photographic Content: When to Use Each Online
The benefits of having video and photographic content on your website are hard to overstate. Not only does high-quality video and photographic content improve the …
5 Drone Shots to Use in Your Next Video
The emergence of drone footage in ad campaigns, commercials, and films has revolutionized the way videos are produced and viewed. Using drone shots in photography and …
How to Get the Most Out of Your Photo or Video Studio Rental
Renting a studio for a video or photography shoot can be a little bit of an ordeal. With so much time, money, and hard work …