UGC as a Powerful Marketing Tool
UGC as a Powerful Marketing Tool UGC or user-generated content has become an integral part of successful marketing. If you’re not familiar with the term, …
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Hiring Students From the Top of the Class
Hiring Students From the Top of the Class Many good startup companies rely on the powerful combination of experienced wisdom and youthful energy from their …
5 Ads by Famous Directors
Let’s dream for a minute. Pretend that your next marketing video has no budget restrictions and, more importantly, no artistic limits. What would happen? What …
5 Ways to Humanize Your Brand’s Marketing Content
To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …
3 Ways to Make User Generated Content Work for Your Brand
User generated content (UGC) is a compelling tool generated by consumers and utilized by businesses. Varying from positive product reviews to helpful questions and answers, …
4 Benefits of Offering Downloadable Premium Content
Downloadable premium content, also called white papers, have been used by business marketers for years to educate, impress and gather qualified leads in their marketplaces. …
10 Video Marketing Ads We Love
Video advertisements are specifically designed to influence and persuade viewers. Placed strategically in social media posts, commercials, and websites, the power of video advertising surrounds …
6 Benefits of Using Video in Your Social Media Strategy
More and more small businesses are discovering the power of online video and today, more than ever, companies are realizing that video has a key …
Interactive Video: A Unique Way to Engage Viewers
With video marketing content, the name of the game is viewer retention: how do you keep them watching for as long as possible (and get …
5 Animated Video Tips Every Marketer Needs To Know
Here at Sparksight, we’ve helped fulfill content marketing needs for our clients by creating animated videos that get placed in email campaigns, on corporate websites, social …