content marketing Page 4

Top 5 Tips for Video Marketing on Instagram

Top 5 Tips for Video Marketing on Instagram

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Video Marketing on Instagram Instagram has over 500 million active users per month sharing more than 20 billion photos and videos. The platform has become …
Why is an Explainer Video Essential to Your Product Marketing Strategy?

Why is an Explainer Video Essential to Your Product Marketing Strategy?

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Why is an Explainer Video Essential to Your Product Marketing Strategy? Video has become a powerful and popular marketing medium. Many brands and companies are …
Catchy Blog Titles vs. SEO Titles: Finding a Balance

Catchy Blog Titles vs. SEO Titles: Finding a Balance

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When it comes to online content marketing, SEO strategy is undeniably important. However, some marketers focus so much on conforming to SEO that titles lose …
Working with Sprites – Part 1

Working with Sprites – Part 1

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Working with Sprites – Part 1 Like a lot of us here at Sparksight, I am a pretty big nerd. I recently started DMing a …
3 Ways Video Helps Your SEO Ranking

3 Ways Video Helps Your SEO Ranking

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We write a lot here on the Sparksight blog about how well-crafted online video can be a powerful tool to help convert prospects to customers. …
How to Land a Job as a Social Media Manager

How to Land a Job as a Social Media Manager

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The social media manager is one of the newest breeds of marketing professional. With world-leading social media platform Facebook only having opened to the public …
How to Engage Your Team in Corporate Social Media

How to Engage Your Team in Corporate Social Media

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Pretty much any marketing executive will tell you how difficult it is to get employees, particularly non-marketing employees, to create content and for content marketing and …
5 Payoffs of Live Streaming Corporate Events

5 Payoffs of Live Streaming Corporate Events

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Because of cost and venue capacity restrictions, a well-produced event can only have so many in-person attendees. Live streaming corporate events has many benefits not only …
Essential Posts for Your Social Media Content Calendar

Essential Posts for Your Social Media Content Calendar

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Developing a social media content calendar is an essential part of your content posting strategy. Not only will it help ensure that you are posting …
Content Marketing : 4 Common Mistakes to Avoid

Content Marketing : 4 Common Mistakes to Avoid

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Content marketing is a key element of a good marketing strategy. Content is especially effective for long-term usage and influences every other online strategy. It …