What Type of Photo Content is Best for Sharing?
To Share or Not to Share? That is the Question. Clichés aside, it isn’t always clear when your photo content is worth sharing. Furthermore, many …
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VR 101: What is it and Why is it Important?
Attention marketers, we’re here to help! In today’s ever-changing digital environment, marketers and advertisers are hard pressed to stay on top of the “latest trends.” …
Video Marketing is the New Black
Video Marketing is the New Black Today, video is everywhere. Why? Because it looks good on everyone. Websites, television, and social media platforms use video marketing …
Photoshop Caricatures: Anatomy of a Sparkmas Card
Photoshop Caricatures: The Anatomy of a Sparkmas Card The holidays are a fantastic time around the Sparksight office. The stockings are hung outside the office …
4 Great Social Media Automation Tools for Busy Marketers
Social Media Automation One of the newest weapons in the arsenal of an online marketer is the social media marketing automation service. Used properly, the …
Why You’re Not Getting Social Media Traffic
Social media is one of the most effective tools for generating awareness and growing a business. These free channels of communication are available for anyone …
5 Tips to Raise Your Millennial Retention Rate
Retention rate is an important statistic for marketers. The retention rate of a company is the percentage of customers that you keep relative to the …
Hiring Students From the Top of the Class
Hiring Students From the Top of the Class Many good startup companies rely on the powerful combination of experienced wisdom and youthful energy from their …
Pick the Best Social Media Management Tool
Want the Best Social Media Management Tool? Here’s How to Choose Social media is fertile ground to engage potential customers and clients and solidify your brand. …
How to Develop the Perfect Blog Voice
All writing has a voice. Be it the dry, cynical wit of Jane Austen or the elaborate, highly academic voice of Charles Dickens, any good …