Video Marketing is the New Black

Today, video is everywhere. Why? Because it looks good on everyone. Websites, television, and social media platforms use video marketing to communicate concise, direct, and entertaining messages. Video messages are one of the most effective means of conveying a large amount of information in a short amount of time. Video is your portal to reach key customers and clients. Most people don’t take the time to read lengthy text, they will stop for an awesome video. Not only is video marketing more likely to receive views and hold viewer’s attention, it is also communicates messages in a more memorable way that will have a greater influence over the viewer.

Video marketing effectively reaches a wider audience of existing and potential customers, particularly when videos can be linked, liked, and shared through social networks. Here are some of the many ways companies benefit from video marketing.

1. Builds Brand Awareness and Credibility

Video marketing will sit happily on company websites, on YouTube and Vimeo, as a link in an email and across all company social media platforms.

Gaining an audience for your videos will improve potential customers’ connection with the brand’s message. It is important to communicate a clear, relevant and entertaining story through video marketing for statistics show that video can increase brand association by 139%. People prefer to do business with those they recognize, like, and trust. Putting a face to a brand through video marketing helps personalize a company. Video marketing connects in with viewers on a deeper level than the written word can achieve.

2. SEO

Bing, Google, Yahoo!, and other Internet search sites have made video a key factor in their search formulas. Having video on social media platforms can also affect organic Google search results and be an entry point to the corporate website. Search engines love video content and look for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.

Research from Izideo found that the presence of video on a web page gives your page a 50 times better chance of appearing on the first page of results than any given text page in the index. While those stats are constantly changing, the takeaway prevails: video greatly increases the search-ability of your content.

3. Behavior Analytics

Vimeo, Facebook, YouTube and other video hosting sites provide extensive viewer data that helps reveal behavioral insights of users who interact with videos. The primary video sites, including Facebook and YouTube, include features that enable you to see how each piece of video content performs. Knowing the views, likes, shares and social interactions can help for planning future campaigns, which enables content to reach its audience more effectively.

4. Video Marketing is Mobile

Video marketing and mobile go hand in hand. Online video now accounts for 50% of all mobile traffic and 69% of traffic on certain networks. Mobile video views have skyrocketed and YouTube reports mobile video consumption rises 100% every year. As more and more people watch videos on the go using smartphones, video audiences will continue to expand.

5. Shareable on Social Media

Video marketing can take a objectively boring concept, and make it sexy. Maybe not little black dress sexy, but it certainly grabs more attention than the text heavy “novels” that most people scroll right past on their social feeds. The savvy marketer knows that for a brand to communicate “what it’s all about” then it must inspire an audience to listen. The more sharable the content, the more people will see it. Social media platforms make it easy to share video marketing content with their many different features. Facebook has Live Video, Instagram has 60-second videos and now even has Instagram Stories, Twitter has Periscope, and YouTube is the second most popular social network in the world.

Awesome, buzzworthy videos get shared. Exposure through social sharing breeds interest in the company and its offerings. Video is easily the best way to reach potential customers and get a marketing message out to the market.

6. Emotional Connection

Video uses sight and sound to connect emotionally with viewers via storytelling. Video entertains and influences viewers by showing images that invoke emotion, connecting their hearts and minds with your brand. The personal connection video achieves is more persuasive than other marketing content because the human brain requires emotional input to make decisions. Studies have even shown that over 96% of online shoppers find videos helpful when making purchase decisions online.

7. Video Marketing Increases Conversions

Video ads have been shown to convert sales. The biggest names in the online marketplace, including Amazon and eBay, report that adding a marketing video ad to a product description increases the chances of a shopper buying that item by up to 35%. So, adding video in your marketing campaign could potentially be the last step that converts some of those potential leads and prospects you’ve been trying to win over.

8. Videos Can Explain Everything

Video is an excellent format for informing and educating. Because they incorporate audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. When launching a new product or a service, explainer videos can be the way to go to show how the product or service works.

For example, animated videos are great for breaking down and trying to explain difficult concepts to an audience. Animated videos are the perfect combination of entertainment and simplicity and brings concepts to life that no text or live video can.

9. Video Rocks

In the end it’s quite simple. If you want your brand to look good, then dress to impress. Maybe your favorite black pants are the must have in your closet? Maybe its the black leather jacket. The key factor here is that black is cool, chic, simple and it makes everything else pop. THAT is what video marketing can do for your brand. The video itself should be so seamless that it allows your messaging to take full center stage. If you want to leave your audience in a slow clap, be sure to pick the right creative agency to help your brand shine.

These are just a few of the many benefits your company will see when incorporating video in marketing campaigns. Are there other benefits your company has noticed with video marketing that we didn’t mention? Let us know in the comments section below!