The Power of Instagram Ads
Instagram is one of the newest forms of digital marketing when it comes to paid advertising. The Instagram platform commands a very different user base and holds a captive audience, making it a powerful tool to support online marketing efforts. We’ve identified some reasons that make Instagram ads uniquely effective and we’re here to give you some tips to make the most out of your social media efforts.
Seamless Blending
Instagram provides a benefit to advertisers that hardly any other platform can offer. Instagram ads can hardly be distinguished from other news feed content that a user encounters while scrolling. Users are less likely to notice the difference between the content posted by their friends and sponsored ads, because only a small icon below the post indicates that it is an advertisement. No other social media platform accomplishes such seamless blending without reducing the quality of your message.
Isolated Posts
The Instagram feed is different from other social media platforms in that it isolates the content that is on display. When scrolling through content on Instagram, only one post is visible at a time. This is a clear advantage for Instagram Ads over other advertising platforms because it is impossible for a user to continue scrolling without briefly filling their screen with ad content. Moreover, users only come across two types of content on Instagram: posts from people they “follow” and targeted Instagram advertisements.
Entertainment Value
Instagram is a platform that hosts a variety of content such as photos, slideshows, videos and boomerang loops. Users come to the app for entertainment. Placing your marketing content on your Instagram profile is the first step in the right direction. Promoting an Instagram post with marketing videos through paid advertising will show amplified results, because this is a platform where users are looking for content. To get even better results, create a comedic short about your business to use as an entertaining hook to get more views. Most importantly, don’t forget to pair your posts with a clever caption.
Reaching a New Audience
Instagram boasts that they have a unique user base consisting of many groups of people who are not active on other social media platforms. One reason for this is because Instagram’s user interface is very straightforward. With only 5 pages to navigate between, the Instagram mobile app is simple and easy to use for all ages.
Influencer advocacy is a way of paid promotional marketing that can be used to reach a broader audience. First, this involves finding an individual user with a large and loyal follower base. Then you must make a deal with this social influencer to promote your product or service to their followers. Instagram Influencer marketing works for both B2C and B2B companies by showing peer approval for your product or service.
Free Options
While most of this article primarily discusses the paid advertising options made available to marketers, it is important to note that companies can also reach their audience by creating a free Instagram profile. Instagram users don’t sign up for Instagram to view corporate marketing content, however, with a savvy social strategy, you can draw users to your profile without paid advertising. A successful corporate Instagram account often generates a clear message and reflects the brand through content posted. In this way, a corporate Instagram account serves as a digital business card.
A Beautiful Opportunity
The beautiful simplicity of Instagram is one of its most outstanding appeals as an advertising platform. Unlike other social media platforms, Instagram presents the content in a way that fills the user’s screen, and without other content or distractions. As such, it affords a beautiful backdrop for your high-quality photo and video content. Bright colors, clever captions and engaging video content are highly useful for building an engaged community of followers. To have success on the Instagram platform, you will need a cohesive marketing strategy which employs both photo and video content.
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