Catchy Blog Titles vs. SEO Titles: Finding a Balance
When it comes to online content marketing, SEO strategy is undeniably important. However, some marketers focus so much on conforming to SEO that titles lose …
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6 Tips to Easily Embed Videos into Marketing Emails
Digital marketers who embed videos into their email marketing campaigns are able to reap countless benefits from this modernized approach. Video marketing is a great …
The Finalists: Best Video Ad Campaign of All Time
A truly great video ad campaign can be defined by a few common factors. Some change the culture of advertising or pop culture. They create …
3 Ways Video Helps Your SEO Ranking
We write a lot here on the Sparksight blog about how well-crafted online video can be a powerful tool to help convert prospects to customers. …
Top 5 Documentaries on Design
Top 5 Documentaries on Design If you’re looking to exercise your brain and expand your mind, but also crave the comfort of your PJs and …
How to Land a Job as a Social Media Manager
The social media manager is one of the newest breeds of marketing professional. With world-leading social media platform Facebook only having opened to the public …
Top 5 Digital Marketing Trends for 2017
Digital marketing trends are always changing and adapting to new technologies, platforms, and insights. So naturally, digital marketing experts are looking ahead to what techniques …
The Anatomy of a Successful Social Media Short
Social media is a battleground between a host of companies trying to catch the attention of potential customers. Between cat videos, news updates, and posts …
Integrating Infographics Into Your Digital Content Strategy
High quality photos are an excellent addition to any piece of online content, but what about infographics? An infographic is a combination of visual images and …
The Win Win of Professional Live Streaming
Professional Live Streaming : When, Where, and Why Do It Live streaming has made a serious splash in the video and event production industry in …