Pick the Best Social Media Management Tool
Want the Best Social Media Management Tool? Here’s How to Choose Social media is fertile ground to engage potential customers and clients and solidify your brand. …
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Posting Animations to Instagram
Get GIFs on Instagram So, you’ve followed the steps on making the perfect animated GIF in my previous blog. Great! Can’t you just not wait to …
How to Develop the Perfect Blog Voice
All writing has a voice. Be it the dry, cynical wit of Jane Austen or the elaborate, highly academic voice of Charles Dickens, any good …
7 Video Trends to Watch for in 2017
2017 Video Trends: 3 – 2 – 1 ACTION! We all know that 2016 was a huge year for video technology and video marketing making upcoming …
Make a Great Impression with Facebook Live
Facebook Live is a great way to develop exposure and visibility for your brand. As with any posting on social media, its best to curate …
5 Ways to Humanize Your Brand’s Marketing Content
To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …
5 Ways to Create Next Level Marketing Content
Sparksight has created hundreds of pieces of marketing content over the course of its recent history. This content has included a bit of everything—testimonials, commercials, …
3 Ways to Make User Generated Content Work for Your Brand
User generated content (UGC) is a compelling tool generated by consumers and utilized by businesses. Varying from positive product reviews to helpful questions and answers, …
4 Benefits of Offering Downloadable Premium Content
Downloadable premium content, also called white papers, have been used by business marketers for years to educate, impress and gather qualified leads in their marketplaces. …
10 Video Marketing Ads We Love
Video advertisements are specifically designed to influence and persuade viewers. Placed strategically in social media posts, commercials, and websites, the power of video advertising surrounds …