You probably read the title of this article and immediately had an excuse come to mind. And that’s fine – it’s a pitfall that even the savviest of marketers can be tricked by. The simple truth is that there is really no reason that you don’t have a company overview video right now. Below, I address some of the common reasons that marketers cite as to why they haven’t already commissioned a company overview video.
“It doesn’t fit with my business”
This is a really common excuse for not using video content to increase a company’s profile. For some companies, the path to successful leveraging of video content is clearer and straighter than that of others. However, if you look around, you will find that no matter what sector, industry, or size of company you look at, there are examples of companies that use corporate overview videos to elevate their profile and derive value from their marketing content. If you’re having trouble coming up with ideas, ask your creative agency! They’ve done this hundreds of times and are sure to have advice to give you.
Follow-Up: “I do government contracts”
Cool! Even though the marketplace environment is far different from those of B2B and B2C, there is still room to create an overview video that will capture the attention of the agency you’re appealing to and draw their business your way. Don’t believe me? Check out some of the work we at Sparksight have done with Pivot3, a company with a number of law enforcement and government agency contracts.
“I have nowhere to put it”
This is an easy one. It belongs on the front page of your website. A company overview video with a solid script should be able to give the viewer a clear idea of what your company is all about in 60-90 seconds. This makes the video an invaluable asset that will make your website appear clear, professional, and well thought-out. And if you don’t have a website… There’s no such thing as a company without a website anymore, is there?
“It’s too expensive”
This is a common misconception. Marketers believe that the only way to commission any sort of corporate overview that’s worth having is to spend an exorbitant amount of money, because video content is so expensive. But this is simply not true. A top-quality animation has never been so easy and inexpensive to secure, and can be tailored precisely to your needs surrounding a corporate overview video.
Think it’s about time you caught up with everyone else? Take advantage of these animation deals on a high-quality animation by the experts at Sparksight.
