Five Marketing Podcasts You Should Add to Your Playlist

Five Marketing Podcasts You Should Add to Your Playlist

The marketing landscape changes rapidly as new trends, platforms, techniques, and technologies are created and become popular. It’s important to stay up to date on the changes, but it can be challenging for busy marketers to spend time researching industry news. Marketing podcasts are an excellent way to get educated on the go, particularly since marketers can seek out the shows and episodes that are most relevant or interesting to their work.

Whatever your marketing focus or area of interest, there is a podcast that can provide you with tips, advice, and continued learning. After reviewing the top recommended lists of podcasts, we’ve compiled five marketing podcasts that should become part of your podcast playlist.

Call to Action

The Call to Action podcast was created by UnBounce, a conversion platform that helps marketers convert more leads with their landing pages and more. Call to Action is a digital marketing podcast that delves into things like strategy and planning through execution, tracking metrics, and knowing when to optimize.

The podcast features thought leaders, experts, and everyday innovators in the digital marketing space who discuss creating customer experiences that are both compelling and successful at converting. The Call to Action podcast is currently undergoing some updates for 2018, but there’s an extensive backlog of episodes to catch you up on all things conversion including conversion rate optimization, A/B testing, landing page optimization, and more. You can check it out on iTunes.

Social Media Marketing

Social Media Examiner is a household name in the marketing industry. Their podcast, Social Media Marketing, is hosted by founder Michael Stelzner. Each 45-minute episode showcases interviews and tips for success from social media marketing experts.

The Social Media Marketing podcast has been on top lists for years and features in-depth discussions on social media news and trends. Recently, Michael interviewed Sue B. Zimmerman, Instagram expert and author of the Instagram Strategy Guide, who advises businesses on Instagram Marketing. He also interviews Chris Ducker, author of Rise of the Youpreneur and serial entrepreneur. This podcast is essential for marketers who are looking for ways to improve their social media marketing.

Copyblogger.fm

If you want to stay current on ways to improve your copywriting and learn how to leverage SEO, email marketing, and more, the Copyblogger.fm covers it all. Each episode consists of an interview with a subject matter expert in the digital marketing field who provides advice and insight into the current state of content marketing.

The host, Sonia Simone, was a founding partner of Copyblogger Media (now Rainmaker Digital) and current chief content officer. This short-form broadcast is a must-listen for marketers looking to sharpen their content marketing skills with advice from some of the best in the business.

Marketing Over Coffee

Another podcast that makes a regular appearance in the “best of” lists is Marketing Over Coffee. Hosts John J. Wall (an expert in marketing and customer relationship management) and Christopher S. Penn (an expert on marketing, technology, and how they inform one another) record this weekly show in an actual coffee shop.

Marketing Over Coffee is a more informal podcast but the conversational style doesn’t detract from all there is to learn. Listeners love the casual nature of the podcast and say it makes great background listening while doing other things.  John and Christopher discuss marketing tactics and strategies in each 20-minute episodes and often feature additional guest experts. Marketing Over Coffee is essential if you want to learn how to leverage new media.

Social Pros Podcast

Social Pros comes from Convince and Convert and is one of the most popular marketing podcasts around. Jay Bear and Eric Boggs host this award winning podcast which covers the ever-changing industries and the practical takeaways. One of the best elements of the Social Pros podcast is that all guests on the show are real people on the front lines of social media who provide relevant and actionable advice for social media marketers.

They provide a look behind the curtain at how major companies like IBM, ESPN, Dell, and Ford run their social media programs and measure their performance. Each episode features a discussion of the “Social Media Stat of the Week,” and insights from a top social media strategist, who also shares 2-3 of his or her heroes in social media. Social Pros provides a rare and necessary look into the real people who are working in the social media marketing arena.

The marketing landscape is constantly shifting and changing, and it can be challenging to stay on top of all the trends. Podcasts provide a terrific opportunity to learn relevant information in an easily digestible and entertaining format. There are tons of great podcasts out there covering everything from general digital marketing advice to detailed discussions of eCommerce, SEO,  B2B marketing, and more.

These five podcasts can help marketers at all levels up their game and enables them to adapt and adjust their strategies accordingly. Learning from subject matter experts and marketers on the frontlines of innovative methods and tools can help marketers and businesses succeed.

Comment below and let us know what are some of your favorite Marketing podcasts?