5 Marketing Blogs to Keep You on Top of Your Game
The digital marketing industry is constantly changing. Innovative technology impacts how we market and affects every step of the funnel. Video marketing has exploded, and content marketing has shifted in response to the number of people reading on computers and mobile phones. It’s important to not only stay up to date on marketing tech and trends, but to learn from what your marketing peers are doing. We’ve created a shortlist of the top 5 marketing blogs to follow to keep you in the loop and at the top of your game!
The HubSpot blog likely earns a place on any top marketing blog list. HubSpot develops and markets software products for sales and inbound marketing, making them natural thought leaders on all things marketing. In fact, their CEO and co-founder coined the term “inbound marketing.”
The HubSpot blog has three divisions: Marketing, Sales, and Customer Success. This makes it easy to access the content that is most relevant to your marketing efforts. The online content includes blog posts, infographics, and more. HubSpot is known for providing relevant and useful content in an easily digestible style and is a must-follow for any marketer.
The KissMetrics blog is another favorite for marketers. Their content helps marketers learn how to test and analyze marketing strategies. The content is, naturally, focused on metrics and is invaluable for marketers to learn how to improve ROI and how to leverage numbers and data to improve your marketing efforts.
The KissMetrics blog is very conversational in tone, making articles both educational and enjoyable to read. Many of the articles are focused on internet market and SaaS, but the material can be easily applied to other industries. The KissMetrics blog is a great resource for infographics, recent studies, and statistics.
The Moz Blog
The Moz Blog is particularly relevant for digital marketers since a lot of the content focuses on best practices for leveraging the internet. The blog breaks down complex topics and explains how to apply them. If you’re looking to learn more about SEO, the Moz Blog is an invaluable resource.
The Moz Blog combines internal content from staff writers and posts from marketing experts. Every week, they have a recurring series called “Whiteboard Friday.” This series features a video about a particular topic and has a text transcription as well. Blog posts include insights, how-tos, and advice to help you improve your online marketing and SEO tactics.
Neil Patel Blog
Neil Patel is the co-founder of several different companies (including KissMetrics) and has a comprehensive blog that offers tips and resources for taking your marketing to the next level. He is recognized as a top influencer by The Wall Street Journal, Forbes, and Entrepreneur Magazine and has partnered with big-name companies like Amazon, NBC, and GM to help grow business.
Patel’s success provides excellent validation for the advice he provides on his blog. The content is approachable, and you can sort based on the topic(s) that interest you most. In addition to articles, the blog features videos with Patel and other thought leader addressing relevant topics. The blog covers a variety of topics, from basic business tips to link building and email personalization. Patel’s blog should definitely become part of your weekly reading.
Content is a crucial element to marketing, no matter the industry. Copyhackers blog presents in-depth information that is still enjoyable to read. The focus of this blog is how to write effective copy that drives conversions. Founder Joanna Wiebe has consulted with companies like Buffer, Intuit, Tesco, Shopify, and more.
The blog posts are substantial and feature established copywriting tactics that can be applied to your marketing efforts. The content covered includes all marketing content and aims to help marketers create effective copy that reflects a brand and helps drive conversions. If you want to improve your copy throughout all aspects of your marketing strategy, Copyhackers can be your guide.
There are a ton of great marketing blogs and online resources available for marketers who want to stay informed on new trends and tactics and learn how to market more effectively. These blogs are relevant to marketers no matter the industry and include tips on inbound marketing and sales, metrics and data analysis, digital marketing, and content. These marketing blogs were highly recommended by marketers and are an invaluable tool for marketers at every stage in their careers. Add these blogs to your reading list to stay up-to-date and learn new ways to reach your marketing goals.
Comment below and let us know of any other marketing blogs that you find helpful?