Tricks That Will Help Boost Your Business Website Ranking
In today’s marketing space, there is no excuse for a business not to have an online presence. There are many benefits to having a website for your business, and it is more affordable than ever to start and maintain one. In addition to simply having a website, you want to draw people to visit the site and absorb the content. As more people stumble across your site, the higher the chances are of making a sale. When a site has a higher ranking on a search engine, more people will click into it. With that in mind, here are a few different tricks to help boost your business website ranking.
Improve the Speed of Your Website
For nearly a decade now, Google and other search engines have used site speed as a factor in ranking websites. If a search engine can only crawl a few of your pages in the allotted time period of the crawl budget, you are going to get a worse ranking than a site that loads faster. Google provides a speed test for your website that show your loading score for web browser – and now also available for mobile browser.
So how do you go about increasing your site speed? There are many ways to do this on a case by case basis, but some improvements include enabling browser caching, optimizing images, reducing plugins and choosing the right hosting server.
Get Good Links From Reputable Websites
Just like getting a referral from an expert in your field, getting an inbound link from a reputable site is a great thing. Each site is given a Domain Authority (DA) score that can be used to measure how reputable a site is considered. By placing inbound links on sites with a high DA score, your ranking in search engines will greatly improve. In addition, links placed on sites with a low quality score could actually hurt your ranking on search engines. Backlinking, if done well, will greatly improve the traffic to your site. If done wrong, the site will be flagged by Google for trying to manipulate the system. If you are interested in learning more about safely building quality links, check out this guide on how to do it.
Have a Great User Experience
The Google algorithm has evolved over time to serve users search results containing high quality websites. The algorithm now measures user experience and considers that for ranking. Therefore, filling your site with keywords, links or tags isn’t going to help your rank if the UX is poor quality.
A good user experience will keep users coming back to the site or will keep users on the site longer. In addition to user experience improving a users time on your site, a well-conceived user experience can potentially increase your conversion rates by a huge margin. With the rise of mobile technology, it is important to confirm that your site works well on all devices. If not, you will miss out on a large portion of visitors.
The list provided is just the tip of the iceberg in terms of search engine optimization strategy. There are many ways in which site ranking can be improved using SEO strategy. The tips provided are a good starting point for those beginning to understand the effect that SEO has on your business. In summary, improving your website ranking will help you drive more traffic to your site, therefore increasing the potential for sales.
Have you checked your site ranking recently? What business tools are you using to measure your website performance? Leave suggestions in the comments section.