You’ve used animated videos to market your latest software version or to update your company overview, but is that all it’s good for? Is there more to animation than happy ROI charts and bouncy, colorful graphics? Absolutely! It can even be used in serious or sensitive video marketing campaigns. Animation is a highly versatile style of video, so why not take advantage? Here are 5 serious ways to utilize animated videos to mix up your latest marketing campaign.
5. The Touching Story
TOMS // The TOMS Story from Giant Ant on Vimeo.
Animation is a great tool for telling the beautiful story of your company’s passion and heart. With animation, you’re able to achieve a heart-felt tone much easier than with live action, because you have greater control over the imagery and performance. This allows you to create the perfect setting, without relying on heavy modifications of your real life set. Capitalize on this flexibility and ability to play with light and color to resonate with your audience.
4. The Serious Issues
Lumos // We Are Lumos from Giant Ant on Vimeo.
When covering very sensitive and serious topics, you can’t always use live action to handle the subject matter delicately. Animation enables you to take an artistic approach so that you can present difficult imagery tastefully. In the end, your audience will thank you.
3. The Beauty of Nature
FORMS IN NATURE: Understanding Our Universe from Chromosphere on Vimeo.
Breathtaking nature footage takes a great deal of patience, time, and resources to capture and isn’t an option for most campaigns. Don’t let poor weather, distance, or time of year deter you. If it’s a vital part of your marketing efforts, know that you can turn to animation to take you and your audience anywhere! Your only limit is your imagination.
2. The Beauty of a Discipline
THE EDITOR from Inside The Edit on Vimeo.
If you’re looking to convey the splendor of any discipline or job, consider animation if cold, documentary-style video won’t be able to do it justice. Animation can make the abstract concrete even without a single word of voice over. Symbols and imagery are universal, so let the images you create speak for themselves.
1. The Story
Maybe your campaign or project simply needs to tell a compelling story. It could be as fun and action packed as a superhero tale, or as sweet and emotional as the example video. The locations are unlimited in an animation, giving you free reign to tell any story you can dream up! The next time you have a project that requires a more delicate touch, remember that you can achieve incredible results – and emotional responses – from a beautiful animation.
What other ways do you use animation in your marketing efforts? Let us know in the comments below!
