The Internet is a wonderful resource full of answers to just about any question you can come up with. But how many times have you missed out on useful information by skimming past the content with a date from three years past? While it’s true that some content will inevitably become obsolete as the days following publication add up, some information retains its relevance long past its post date. Understanding how to create timeless video content and avoiding the pitfalls of dated looked video brings your content higher value and a longer shelf life. Use these three tips to give your videos the longevity they deserve.
Avoid trending topics and period references
As tempting as it may be to make reference to current events, trending apps, and the latest texting jargon, these types of added detail are guaranteed to date your video content. Anything considered a trend is expected to be short lived, and when included in your video, shortens its shelf life. Effectively avoiding period references can be a tricky game to play. Are there cars in your video? Are you discussing the latest news about the president? Are you talking favorite productivity apps? All of these topics place a distinctive timeframe on your video that will be obvious to your viewers. So stick to your message. Drive home the important takeaways without the clutter, and you’ll enjoy the luxury of timeless video content.
Stick to the basics
Much like trending topics can date your video content, so can trend specific clothing. There is a reason we associate certain styles with certain periods of time. Each era goes through its own series of style changes, and each era has a handful of iconic looks we recognize. Certain styles of clothing, though transcend time and, for the most part, stick around for decades with minimal changes. Stick with the basics like solid colored shirts and classic styles of pants to avoid making your video look obsolete before your content is actually obsolete.
Consider removing dates
How many times have you done an online search and breezed past a search result because the date seemed a little old? Most of us are culprits of this. This is a time of exponential technological growth and incredibly easy access to seemingly endless information. So why settle for information that isn’t the most up-to-date and accurate? The problem here is that some subjects of information, while published years ago, might still be current and relevant today. Don’t let your video fall into the pit of overlooked content. Consider removing the date to preserve it’s relevance. If viewers have no frame of reference for your video’s creation date, many will assume it to be current and useful.
Use these tips and you’ll be on your way to creating timeless video content! What other tips do you use to preserve your content? Let us know in the comments below!
