YouTube Analytics: What Every Marketer Needs to Know
There’s no doubt that YouTube is the king of online video hosting. In fact, users collectively watch 1 billion hours of content on the site …
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The Sparksight Guide to Video Acronyms
To many marketing professionals, video production can be a confusing field. Videographers spend many years fully immersed in their field, one that is full of …
Holiday Video at Sparksight: Behind the Scenes
Holiday Video at Sparksight: Behind the Scenes This season, Sparksight started off the holidays by creating a holiday video to send to our clients. You …
Move Prospects Down the Pipeline with Sales Videos
Move Prospects Down the Pipeline with Sales Videos Integrating sales videos into your sales strategy is an innovative and effective way to engage your audience …
Part-Time Video Shooter/Editor
Calling all video gurus! Sparksight is searching for the next great part-time addition to our team. This paid video shooter/editor position will run from September …
6 Tips to Easily Embed Videos into Marketing Emails
Digital marketers who embed videos into their email marketing campaigns are able to reap countless benefits from this modernized approach. Video marketing is a great …
A Beginner’s Guide to Product Photography Lighting
Product photography can be more technical than other types, and good lighting is key to make items look their best. A website with crisp, clean …
Optimize for Mobile: SEO
The number of people accessing the web on smartphones is continually increasing. Adapting to the constantly changing landscape of the digital world is a necessity to …
How To Get the Most Out of Your Next Video Shoot
It’s the big day. You’ve got a kick-ass video team coming in to shoot your new corporate video. Maybe it’s going to be a brand-new …
4 Reasons to Publish Silent Video to Social Media
According to recent trends, silence is golden and sound isn’t necessary to convey a powerful message. Recent reports have found that 85 percent of Facebook …