Behind the Scenes at Accruent Video Shoot
A few weeks ago, our CEO Kelly Shores and I traveled over to the new Accruent office in the Domain, ATX. On this shoot, I …
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5 Payoffs of Live Streaming Corporate Events
Because of cost and venue capacity restrictions, a well-produced event can only have so many in-person attendees. Live streaming corporate events has many benefits not only …
7 Tips For Building a Killer Online Portfolio
For creative companies, the most powerful marketing tool is the portfolio. Nothing speaks for your work as well as your work itself. That said, it …
What Type of Photo Content is Best for Sharing?
To Share or Not to Share? That is the Question. Clichés aside, it isn’t always clear when your photo content is worth sharing. Furthermore, many …
VR 101: What is it and Why is it Important?
Attention marketers, we’re here to help! In today’s ever-changing digital environment, marketers and advertisers are hard pressed to stay on top of the “latest trends.” …
Video Marketing is the New Black
Video Marketing is the New Black Today, video is everywhere. Why? Because it looks good on everyone. Websites, television, and social media platforms use video marketing …
Photoshop Caricatures: Anatomy of a Sparkmas Card
Photoshop Caricatures: The Anatomy of a Sparkmas Card The holidays are a fantastic time around the Sparksight office. The stockings are hung outside the office …
4 Great Social Media Automation Tools for Busy Marketers
Social Media Automation One of the newest weapons in the arsenal of an online marketer is the social media marketing automation service. Used properly, the …
5 Tips to Raise Your Millennial Retention Rate
Retention rate is an important statistic for marketers. The retention rate of a company is the percentage of customers that you keep relative to the …
UGC as a Powerful Marketing Tool
UGC as a Powerful Marketing Tool UGC or user-generated content has become an integral part of successful marketing. If you’re not familiar with the term, …