4 Ways to Improve the Quality of Your Next Marketing Video
When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realizing that marketing video has a …
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Video and Photographic Content: When to Use Each Online
The benefits of having video and photographic content on your website are hard to overstate. Not only does high-quality video and photographic content improve the …
5 Drone Shots to Use in Your Next Video
The emergence of drone footage in ad campaigns, commercials, and films has revolutionized the way videos are produced and viewed. Using drone shots in photography and …
How to Utilize Photography in Your Social Media Strategy
Photographic content encompasses the power to influence viewers at a glance. Often paired with a witty tagline, pictures grace the covers of magazines, newspapers, and …
6 Benefits of Using Live Video Campaigns
Raw, relatable and magnetic, live video delivers content like never before. Consumers are charmed with the organic feeling inspired by the unfiltered nature of a …
Where to Find Your Audience on Social Media
Social media platforms serve as modern society’s most effective method of delivering instant information to audiences of immense proportions. Companies utilize applications such as Twitter, …
5 Ways to Mix Up How You Use Animation
You’ve used animated videos to market your latest software version or to update your company overview, but is that all it’s good for? Is there …
5 Ways to Crowdfund Your Idea like a Badass
A Kickstarter Case Study with Das Keyboard A decade ago, Das Keyboard made a big splash in their industry when they released a completely blank …
Closing Remarks from a Sparksight Intern
Hi there! My name is Jake Milne, and I am a student majoring in Economics with a Finance Concentration at the Desautels Faculty of Management …
How and When to Revive and Repurpose Video Content
The best video content marketing strategies recognize the importance of relevant, easy-to-digest, useful and engaging material. Fresh content will increase value; however, keeping content current …