5 Ways to Create Next Level Marketing Content
Sparksight has created hundreds of pieces of marketing content over the course of its recent history. This content has included a bit of everything—testimonials, commercials, …
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3 Ways to Make User Generated Content Work for Your Brand
User generated content (UGC) is a compelling tool generated by consumers and utilized by businesses. Varying from positive product reviews to helpful questions and answers, …
4 Benefits of Offering Downloadable Premium Content
Downloadable premium content, also called white papers, have been used by business marketers for years to educate, impress and gather qualified leads in their marketplaces. …
10 Video Marketing Ads We Love
Video advertisements are specifically designed to influence and persuade viewers. Placed strategically in social media posts, commercials, and websites, the power of video advertising surrounds …
How to Tell It’s Time to Update Your Marketing Content
For even the savviest of digital marketers, it can be difficult to identify when your marketing content has passed its expiration date. This effect is …
What We Love About Instagram for Business
As visual content becomes more popular on Social Media, it becomes increasingly important for brands to create and take advantage. This move to visual social …
5 Important Web Commercial Goals to Set
Your spending on corporate web commercials represents a significant portion of your company’s marketing budget, so it’s important to define what success means to you …
How to Prepare for a Portrait Shoot
Photography is the art of producing meaningful images one snapshot at a time. With considerable amounts of labor necessary for producing a successful portrait shoot, …
6 Benefits of Using Video in Your Social Media Strategy
More and more small businesses are discovering the power of online video and today, more than ever, companies are realizing that video has a key …
6 Tips for Planning Your Next Social Media Campaigns
Social networks cultivate instant environments for ideas, interaction, and collaboration within an online community. Their emergence and integration into modern society’s daily routine has revolutionized …