How to Engage Your Team in Corporate Social Media
Pretty much any marketing executive will tell you how difficult it is to get employees, particularly non-marketing employees, to create content and for content marketing and …
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5 Payoffs of Live Streaming Corporate Events
Because of cost and venue capacity restrictions, a well-produced event can only have so many in-person attendees. Live streaming corporate events has many benefits not only …
Content Marketing : 4 Common Mistakes to Avoid
Content marketing is a key element of a good marketing strategy. Content is especially effective for long-term usage and influences every other online strategy. It …
UGC as a Powerful Marketing Tool
UGC as a Powerful Marketing Tool UGC or user-generated content has become an integral part of successful marketing. If you’re not familiar with the term, …
Hiring Students From the Top of the Class
Hiring Students From the Top of the Class Many good startup companies rely on the powerful combination of experienced wisdom and youthful energy from their …
Pick the Best Social Media Management Tool
Want the Best Social Media Management Tool? Here’s How to Choose Social media is fertile ground to engage potential customers and clients and solidify your brand. …
5 Ads by Famous Directors
Let’s dream for a minute. Pretend that your next marketing video has no budget restrictions and, more importantly, no artistic limits. What would happen? What …
5 Ways to Humanize Your Brand’s Marketing Content
To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …
5 Ways to Create Next Level Marketing Content
Sparksight has created hundreds of pieces of marketing content over the course of its recent history. This content has included a bit of everything—testimonials, commercials, …
3 Ways to Make User Generated Content Work for Your Brand
User generated content (UGC) is a compelling tool generated by consumers and utilized by businesses. Varying from positive product reviews to helpful questions and answers, …