Identify and Develop your Target Audience on Social Media

Identify and Develop your Target Audience on Social Media

The focus of any campaign is the target audience – a brand’s desired consumer. However, many brands and companies aren’t sure who makes up their …
10 Video Marketing Ads We Love

10 Video Marketing Ads We Love

Video advertisements are specifically designed to influence and persuade viewers. Placed strategically in social media posts, commercials, and websites, the power of video advertising surrounds …
The Powerful Reach of Advocacy Marketing

The Powerful Reach of Advocacy Marketing

Advocacy marketing programs are rapidly growing in relevancy as it becomes increasingly clear that some of the very best sales people are a company’s own …
5 Animated Video Tips Every Marketer Needs To Know

5 Animated Video Tips Every Marketer Needs To Know

Here at Sparksight, we’ve helped fulfill content marketing needs for our clients by creating animated videos that get placed in email campaigns, on corporate websites, social …