5 Ways to Humanize Your Brand’s Marketing Content
To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …
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5 Ways to Create Next Level Marketing Content
Sparksight has created hundreds of pieces of marketing content over the course of its recent history. This content has included a bit of everything—testimonials, commercials, …
3 Ways to Make User Generated Content Work for Your Brand
User generated content (UGC) is a compelling tool generated by consumers and utilized by businesses. Varying from positive product reviews to helpful questions and answers, …
How to Tell It’s Time to Update Your Marketing Content
For even the savviest of digital marketers, it can be difficult to identify when your marketing content has passed its expiration date. This effect is …
How to Effectively Distribute Video Marketing Content Online
In the age of internet marketing, it is imperative that a marketing professional understands how to distribute marketing content effectively. Too often, a marketer will …
Use Cases for Photoshop, Illustrator, and InDesign
Photoshop, Illustrator, and InDesign are arguably the most popular and useful graphic design tools in the Adobe Creative Suite (soon to be Adobe Creative Cloud), but …