How to Boost Web Conversions
How to Boost Web Conversions Generating inbound leads is an important role of any corporate website, and the most meaningful metric is the number of …
3 Types of Animated Video You Should be Using
3 Types of Animated Video You Should be Using When it comes to animation, the creation of your visual message is limitless. Animation is a …
Video Thumbnail Tricks for Search Engine Optimization
Video Thumbnail Tricks for Search Engine Optimization As any experienced video marketing professional may tell you, an online video is pretty much useless without a …
Online Video Hosting Services: A Comparison
Online Video Hosting Services: A Comparison From YouTube to Vimeo to Vidyard and Wistia, marketers have a wealth of options to consider with respect …
5 Important Web Commercial Goals to Set
Your spending on corporate web commercials represents a significant portion of your company’s marketing budget, so it’s important to define what success means to you …
Closing Remarks from a Sparksight Intern
Hi there! My name is Jake Milne, and I am a student majoring in Economics with a Finance Concentration at the Desautels Faculty of Management …
How and When to Revive and Repurpose Video Content
The best video content marketing strategies recognize the importance of relevant, easy-to-digest, useful and engaging material. Fresh content will increase value; however, keeping content current …
How to: Effectively Manage and Distribute Video Content
Sparksight has recently begun using a video distribution tool called uStudio and we are becoming big fans! uStudio solves the problem of how to efficiently …