Accelerate Sales with a Unique Customer Testimonial Video

Your company is brilliant, your products are superior and your services are life-changing. You know it. But how do you let the world know it without sounding an awful lot like Braggy McBraggerpants? With a customer testimonial video, of course!

With all the buzz about advocacy marketing and its reach, it is clear that some of the best tools in your marketing belt are your own satisfied customers. After all, they’ve actually purchased and used your product or service, and can speak directly to their experience with you. Let those happy customers stand up and testify! Allow them to lavish praise. Having a third party endorse your brand in this way engenders believability and trust.

Customer testimonials substantiate. They have the ability to effectively illustrate how others have had significant benefits as a direct result of your product or service. Testimonials expressed through video capture and engage your potential customers in ways that text-based testimonials cannot. Video offers a clean and concise method, which will show potential customers just who your existing customers are and why they love your services—without having to wade through seven pages of text.

When you’re unsure about action, you enlist the Social Proof Principle and look to others to see what direction to take. Think about that last time you were in a restaurant, undecided on which dish to pick. You wanted to order last, didn’t you? By doing so, you would be able to hear what everyone else was choosing, and base your selection on that: “I’ll have what she’s having.” The psychology behind social proof tells us that if you follow the crowd, you’ll be on the right track. Customer testimonial videos are extremely impactful social proofs. These videos are so persuasive because they tell real-life personal accounts of how your product or service was the solution to a particular challenge, and they do so in the customer’s own, believable words.

Showcasing your best and most unique customer testimonial videos will not only build trust, but will generate great SEO value, and will in turn drive more traffic to your website. It’s no longer just your company’s sales pitch. These emotional endorsements validate your brand and lend credibility to your service. Video testimonials place positive, genuine reviews right in front of your next customer. Let’s take a look at some of the creative ways customer testimonial videos inspire, engage, and attract potential new leads.

MailChimp at Work

MailChimp has successfully harnessed the power of word-of- mouth promotion by interviewing and featuring multiple customers touting the various ways in which they have used the service to their business’s advantage. By showcasing a variety of footage in video montage format, potential customers are presented not one, but several satisfied client endorsements.

Jahia

This HomeAway shoot was part of a series of customer testimonial videos compiled to highlight the release of the newest version of Jahia software. The video quite effectively illustrates how Jahia’s specific product was the solution to a problem, and a big part of the success of HomeAway’s story. The video accomplishes several elements here: It gets personal by telling a little about the story behind the company—what they do and who they are; it explains challenges they sometimes face; and it doubles as a demonstration of how the Jahia’s technology works as the answer to company’s challenge.

Blessed Bean

Have a look at this one for Blessed Bean. Customers are featured as powerful promotional tools for both the service and the product. Observe how the viewer is presented with a variety of customer endorsements from an eclectic customer pool; this allows the audience to connect with and relate to someone from the group on a personal level. The viewer walks away with a sincere feel for the place—and an intense need for a good cup of “real” coffee!

Squirrel Systems Testimonial with Wolfgang Puck

Here’s an interesting example of a celebrity testimonial. The video captures celebrity chef Wolfgang Puck as he tells his restaurant’s story, with a heavy nod toward Squirrel System’s point of sales solutions as contributing to Spago’s success. Amp up the volume to Celebrity Social Proof status, and you’ll automatically grab even more attention (“These go to eleven…” https://www.youtube.com/watch?v=KOO5S4vxi0o ).

Consero Testimonial

This Sparksight video testimonial on behalf of Consero provides a really nice illustration of how a customer testimonial can offer a glimpse into the the type of team you’ll be working with behind a service. Within the customer endorsement, the viewer is seamlessly—as if by a friend—introduced to Consero CEO Chris Hartenstein. This technique not only provides Consero the opportunity to explain how and why the service works, but it also allows the customer (Sparksight) to attest to its successful implementation, and to offer praise for the quality of service and support.

Google Maps Business View Testimonial

This video shows the benefit of jumping right in by immediately showing the audience exactly how the product works. It continues by backing it up with proof from actual customers illustrating the applications and benefits to a variety of business types. “Bam.” Powerful.

Sparksight Customer Spotlight—daskeyboard

“What we’re looking for in any kind of production company, is not only that we have a great relationship, but it’s very relaxed, with really bold ideas. When [Sparksight] worked with us on the concept of Bad Ass Typing, they created a great concept with bold ideas and we loved it.” — Birgit Schroeder, President

Customer testimonial videos provide an excellent picture of what it means to highlight your best customers. Told naturally through conversation, while at the same time utilizing interviewing techniques, it’s casual and relaxed. A blend of client testimonial and client story, this really hits the uber mark on authenticity. In addition, it cements an even stronger relationship with your already happy customer, while at the same time generating potential new leads. And one more, for good measure…because it’s nice to end with laughter. Take note of how adding human emotion by way of humor captivates and motivates the audience.

Sparksight Customer Spotlight – Catapult Systems

Visual assets, particularly video, are central to how brand story is communicated. Couple that with the high effectiveness ratings of customer testimonial videos, and, viola! Gold. These videos have long-lasting reach and influence. They are formidable marketing tools, and will boost the sales of your product or service by influencing customer leads. Illuminate your brand by showcasing unique customer testimonial videos.

How do you get creative with your testimonials? Let us know in the comments below!