Social Sharing and Driving Traffic Secrets

Social Sharing and Driving Traffic Secrets

Writing a blog can be stressful. You are challenged with the task of captivating your target audience. Not only that, you want your audience to enjoy it enough to share with others and help increase the visibility of your content. But the question arises of how to get your blog to your target audience in the first place. You can’t just publish your blog and expect people to flock to it like a moth to a flame. Instead, you need to push it to them. There are some obvious and not so obvious ways to do this. Throughout years of blogging and trying to reach various different target markets, I have come up with these secrets social sharing that will help you drive traffic to your blog and website.

Twitter

This may appear obvious, but here are a few tricks to help you stand out in the chatter. Always make sure you Tweet about your blog. Again, this may not sound like secret advice, but you’d be amazed at how many people don’t do this. Since Twitter only allows you to write 140 characters in each post, your title is very important here. It needs to be attention grabbing. You will also need to publish your content more than once. Twitter is filled with a lot of noise. Most of the content published to Twitter is overlooked. Retweets will help in making sure your content doesn’t get lost in the noise. So send your blog out on the company’s Twitter account, then Retweet it from your personal account and ask others in your company to do the same. Now you have greatly increased your chances of captivating followers on your company’s Twitter account and from many of your coworkers’ personal Twitter account as well.

LinkedIn

This is my absolute favorite secret place to post content and get traffic but most importantly, the traffic that you get from LinkedIn (especially if you’re a B2B company) is the traffic that you want. The users on LinkedIn are decision makers, executives and other professionals that you definitely want reading your content and looking at your product or service. The best way to publish content on LinkedIn is through LinkedIn Groups. First, join as many groups as you can that are targeted towards similar topics of your blog, or related industries of your company. If you have a company profile on LinkedIn, then you need to publish the content there. Once it’s published on your company profile, click the Share button and broadcast it to all of the groups that you are part of. Again, the titles that you use are important. Newly published content generally goes to the banner on the top of a group page and then its engagement will determine where it shows up below the banner. I have seen months where the analytics show LinkedIn driving half of the website traffic. This is so great because it’s not only an increase in traffic, but it’s also the people you want on your website or blog.

Social Bookmarking Sites

Publishing content to all of your social media networks like Facebook, Twitter, LinkedIn, Pinterest, etc is pretty obvious, but to really take distribution to the next step you need to incorporate social bookmarking sites to your plan. These websites will help your content reach a wider variety of readers. When you finish writing a blog always publish it to Digg, StumbleUpon, Del.ic.ious, and Reddit. There are more social bookmarking sites that you can publish to but these four are a good start.

If you use these secrets, it will help the visibility of your blog, which leads to more traffic and ultimately leads to more brand awareness. I am always intrigued to learn new places to publish my blogs that will help drive traffic so if you have any other secrets that work for you, please feel free to share with us in the comments below.