Hiring Students From the Top of the Class

Hiring Students From the Top of the Class

Hiring Students From the Top of the Class Many good startup companies rely on the powerful combination of experienced wisdom and youthful energy from their …
Creating a Comfortable Photoshoot Environment

Creating a Comfortable Photoshoot Environment

The best photographs are the ones where people look relaxed, confident and natural. For subjects who aren’t professional models, it can be tricky to get …
Pick the Best Social Media Management Tool

Pick the Best Social Media Management Tool

Want the Best Social Media Management Tool? Here’s How to Choose Social media is fertile ground to engage potential customers and clients and solidify your brand. …
Posting Animations to Instagram

Posting Animations to Instagram

Get GIFs on Instagram So, you’ve followed the steps on making the perfect animated GIF in my previous blog. Great! Can’t you just not wait to …
How to Develop the Perfect Blog Voice

How to Develop the Perfect Blog Voice

All writing has a voice. Be it the dry, cynical wit of Jane Austen or the elaborate, highly academic voice of Charles Dickens, any good …
7 Video Trends to Watch for in 2017

7 Video Trends to Watch for in 2017

2017 Video Trends:  3 – 2 – 1   ACTION! We all know that 2016 was a huge year for video technology and video marketing making upcoming …
Make a Great Impression with Facebook Live

Make a Great Impression with Facebook Live

Facebook Live is a great way to develop exposure and visibility for your brand. As with any posting on social media, its best to curate …
5 Ads by Famous Directors

5 Ads by Famous Directors

Let’s dream for a minute. Pretend that your next marketing video has no budget restrictions and, more importantly, no artistic limits. What would happen? What …
5 Ways to Humanize Your Brand’s Marketing Content

5 Ways to Humanize Your Brand’s Marketing Content

To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …
5 Ways to Create Next Level Marketing Content

5 Ways to Create Next Level Marketing Content

Sparksight has created hundreds of pieces of marketing content over the course of its recent history. This content has included a bit of everything—testimonials, commercials, …