Interactive Holiday Video: Whodunit?
If you haven’t gotten the chance to watch Sparksight’s interactive holiday video, I suggest you take a moment to go on an adventure with the Sparksight team. Our team produced an entertaining interactive video that leads clients to the ultimate Christmas gift of 20% off all video production. Interactive video is a digital multimedia presentation combing video content with user input, allowing viewers to take a wide range of actions while watching video content. With 80% of all web traffic predicted to come from video by 2019, the demand for more eye-catching and engaging video production is greater than ever before, which is why Sparksight chose to present clients a great discount in a more attention grabbing way. We hope we could brighten your day with a little holiday cheer and that you’ll take advantage of the gift inside.
EKO
To generate our interactive holiday video, we turned to EKO’s web-based authoring technology, making creation, distribution, measurement, and monetization of our interactive media simple. EKO gives users unique control over live-action narratives and creates a deep engagement for the end user. EKO was a great medium to work with because our viewers are the architect of their own journey and can shape stores as they unfold. This is a great step in transforming clients and viewers into active participants.
The advanced video metrics EKO offers paired with a team of excited co-workers, enabled our interactive marketing in house Guru to craft our holiday video in a very personalized way. Every member of Sparksight had a role to play within the video and with the help of EKO we were successful at connecting all the moving parts.
2,000 + Unique Paths??
Our interactive holiday video allows the user to move through a space or look at an object, as if the user is participating in the scene. Our video includes clickable areas, or “hotspots”, that perform an action when you click on them and then jumps to a different segment of the video. The flow of the video is set to move participants forward even when they hesitate with their selections. This strategy allows the experience to seamlessly continue in a natural and lifelike sequence. Sparksight has generated interactive marketing videos before, but none to this level of complexity. We aimed to create variety in each viewer’s experience by guiding them to new sections of the video, avoiding repetition as much as possible. We were all shocked in the editing room when we discovered that we had created over 2,000 different paths for people to choose! Who knew finding a present could be so tricky.
Structuring the Madness
While generating our interactive holiday video, the engineer behind the magic created three separate landing pages where the user must make a choice. Depending on which stage of the client journey that is being targeted, each purpose of the landing page will differ. The opening scene of the video defines the audience’s mission, finding out “Whodunit” and stole the Christmas gift from Sparksight’s office. Three different landing pages are utilized in our tangled web of scenes to help lead the user to the culprit. The first landing page is where the user is prompted to pick different clues. This leads the user to the next segment of choosing a suspect to interview. After interrogating characters, you will be able to make an accusation as to who stole the Christmas gift and find out what the thief was in the process of stealing. The client reveals the merriest of gifts, a 20% discount. The massive (over 2,000 remember) number of paths and customization in our interactive holiday video means that no viewing experience is the same and there will be more client engagement.
Result
Interactive video follows a similar process to traditional storytelling, but includes elements of branching narratives, options to choose from, and provides value rather than push a sale. The collaborative elements in our interactive holiday video allow the audience to actively participate in the fun narrative and become part of the Sparksight team.
We hope you enjoyed our holiday bit! Let us know your favorite part in the comments below!
