The Best Photography Shots to Get at Your Next Event
Events are an exciting time for any savvy marketer. They represent an opportunity to bring your employees and customers together. On the other hand, planning events is a highly involved process, from the venue, to the catering, to the music. However, in all the excitement and stress in the lead-up to your next event, it’s important not to forget that events are an excellent opportunity to capture great photo content for your marketing efforts. In order to help you grab the photo content you need, we’ve prepared a list of the most important photography shots you should be sure to grab at your next corporate event.
Speaker Shots
Some of the best LinkedIn profile photos are ones that feature the person onstage speaking at an event. Speaker photography shots make the subject look confident and knowledgeable. Moreover, any good event planner will make sure that your speakers will be framed with a beautiful stage and backdrop during their speech. While some speakers choose to stand behind a podium, some others go for the “TED” look and opt for a blank stage. In either case, speaking onstage provides the opportunity for a beautiful and easy photography shot that you can leverage in your upcoming marketing campaigns.
Audience Shots
On the flip side of your speaker photos are the audience photos. It’s important to remember that every time you have a speaker onstage sharing an engaging story or experience, you also have your entire audience gathered together and intently listening. This in turn can be used in your next marketing campaign to underscore how excited your customers are about your product and your brands. As such, you should be sure to capture photography shots aimed at your audience. As an additional note, be sure to capture both up-close and wide shots of the audience, as up-close shots make great feature content, while wide shots can be leveraged as a backdrop or social media cover photo.
Product Shots
No savvy marketer has a shortage of great photo content featuring their products. However, your next corporate event provides you a unique opportunity to shine a new light on your products. Ultimately, corporate events are an investment in your employees and your customers in the hope that it will energize your ability to engage with customers and communicate the value of your products. Think about it: when you see a photo of the new iPhone on display at an Apple event, with hundreds of tech journalists jockeying to get a closer look, it assigns a level of wonder and mystique to the product. Leverage the atmosphere surrounding your product at your next event by grabbing photography shots of your products on display, and with your customers interacting with them.
Photos of Your Team Interacting with Customers
It takes a lot of important things to make a great corporate event. The venue, the food, and even the music can all contribute to ensuring that your guests have a great time. However, the best way to ensure that your event is a success is to bring the wonderful people of your team together with your excited customers. Whether most of your sales and customer support happens through the phone, or if you get together with different customers on a daily basis for coffee, a corporate event is a prime opportunity to showcase outstanding customer relationships. However, for all of the potential customers who aren’t in attendance, you should also be sure to get photography shots of your team interacting with customers. This will serve to give your leads confidence that you and your team are passionate about meeting your customers’ needs, and will lend human faces to your company’s sales and marketing function.
Spontaneous Photos
The hardest photography shots to get at your next corporate event are also some of the most important. Ultimately, there will be moments at your event that can’t be planned, and chances are these chance encounters or funny incidents will be what defines the event both for you and your guests. As such, it’s important to make sure that you have a talented and energetic photography team that is keeping an eye out for the fun and spontaneous photo shots that will serve to immortalize the event. Sometimes these will be important for your marketing campaigns, but much of the time it could be something like your sales representative sharing a laugh with a major customer. This typically isn’t worthy of making the banner on your website but can be something that your team and your customer can share as a token of the outstanding relationship you have.
Final Note
It’s important to remember that all of your effort in capturing great photography shots will go to waste if you don’t have authorization to take and use photos from events. Be sure to get photo release approval from every attendee, or to identify which of your guests would rather stay out of the lens. This can be as simple as including a simple yes-or-no option in the online registration form for your event, but can go a long way in making sure that you maintain a positive experience and relationship with your guests.
What kind of event photography do you find engaging? Comment below and let us know!
