7 Video Marketing Ideas You Can Implement Right Now

7 Video Marketing Ideas You Can Implement Right Now

Video marketing has become all the rage in the past few years and it isn’t going anywhere. Creating value-add video content is an important first step in capitalizing on the marketing funnel. But formulating a video marketing strategy is still something that marketers struggle with. How does one come up with interesting content to share on video?  In this article, we will aim to make video marketing simple by suggesting seven video marketing ideas that you can quickly and easily implement.

Brand Overview Video Marketing

Why should a customer, client, or potential lead engage with your brand instead of your competitors? What makes you stand out and how will you benefit them? To answer these vital questions, you need to introduce your brand to your customers. The best way to do so is via video. Marketing stats from Hubspot show that only 20% of people will read text on a web page but 80% of people will watch a video. Create a video that shares the vision of your company, and gives people insight into the culture of the organization. Include short clips of your employees, your workspace and your industry. A behind-the-scenes style video consisting of employee interviews and testimonials will help people see the talent in your organization and give your brand a human feel.

A brand overview video is an excellent value-add that can be used throughout any stage of the sales funnel. Display the video on your company home page so when a prospect lands on your site, they can quickly learn about your product and your company. Embedding the video directly onto your page will give users an engaging experience to help decrease your site’s bounce rate. A brand video can also be shared across all social channels to reach a wider audience. You can even pin the post to the top of your profile to ensure that visitors see it first.

How-To Video Marketing

The most widely searched queries on the web are “Why” and “How” informational transactions. While you could write a blog post giving a detailed tutorial on a subject, a quick “how-to” video can more effectively give people the information they are looking for. How-to videos are becoming more popular because people prefer to learn with audio and visual pairing. You can show a live demonstration or create a simple animation that is easy to follow.

YouTube is now considered the second most popular search engine, according to this study on YouTube SEO, the platform recently surpassed four million minutes of organic video views. Creating a good how-to guide or product demo can help increase your brands visibility. Users flock to YouTube with their questions on how to do something and this is an area where your video marketing can enjoy a great deal of engagement. Creating searchable video content will help your brand be found. If your company has content to offer in this segment, explainer videos are definitely an excellent value-add for the brand. Not only is your content useful, but it will showcase to viewers that you want to make it easier for them to engage with your organization.

Tips and Tricks Video Marketing

Similar to the purpose of how-to videos, tips and tricks videos will act as a value addition for your potential customers. Is there a shortcut in your software that users can employ for a frequently-used function? Or perhaps there is a little known fact about an established product that will improve the user experience. Tips and tricks videos are a great way to boost your video marketing and give people a new perspective on an established property. They also make an excellent tool to assist with the customer support process proactively.

Vlogs

A vlog is similar to a blog – except instead of being entirely text-based, they are videos. Your company likely already has a blog, and if it doesn’t then here are some reasons why your business needs a blog. If you are already creating content about your company, your products and the industry, why not create a vlog discussing similar subjects? You can even take your existing blog content and turn it into new videos. This is a great way to repurpose existing content and market it to a whole new audience.

All the content that you publish will need to have cohesive look. Your team can use a set template consisting of animated graphics, splash screens and name keys to keep it consistent. This strategy is even more crucial when managing remote teams. Make sure to create a custom thumbnail that entices users to click on your content and use search friendly titles. Don’t forget to add cheeky descriptions to your videos and make sure to link to any resources mentioned in the vlog.

Interviews

Interview videos are an excellent way to attract fresh attention to your brand. Since no brand exists in isolation, your company can showcase its place in the industry by conducting interviews with industry experts. This is a great way to keep your brand relevancy within your target market. You can also conduct interviews with your employees to place them in the spotlight as a subject matter expert to boost your brand’s credibility.

Live interviews are a great way to create an engaging experience for your audience. Streaming an interview on popular platforms such as Facebook Live, Instagram Live and YouTube Live allow users access to the chat feature. Source questions from your social media followers to find out what people want to know and you can provide immediate answers in the live video. Figure out when the best time to post is for your target audience and schedule the live interview when most people will be online. This method will tie your video marketing efforts into your social media channels.

Thought Leadership

Distinguishing your brand as a thought leader is an excellent way to engage with a wider audience. Once again, you must be cognizant of the fact that your brand exists in the context of a larger industry. Share your insights into the industry—the latest news, views, and opinions, how it impacts your brand and the people involved with it. Create a mind map help you define which areas are best to focus your content. The aim of this exercise is to showcase your brand as an industry leader and educate your clientele along the way. Your thought leadership videos don’t have to be extensive—keep them simple and short and to the point.

Testimonials

Nothing is more telling about a brand than customer testimonials. Customers are relatable, and they are also real! Select a few satisfied customers and ask them to put in a good word for your company. This extends beyond just asking for a quick review online. When creating a customer testimonial video, ask questions about traditional market pain points and let the customer respond with how your product or service solved this issue. The testimonial video will then serve as social proof that your brand, and its customers, are successful.

At a time when bots, trolls and deep fakes are making the internet a less secure sphere, customer testimonial videos can help put potential customers at ease. The social proof provided by showing a real person giving their real opinion has unmatched marketing value.

Summing Up

Discovering the potential of video marketing, especially for small businesses, can seem like a big challenge. These seven suggestions are a great starting place for your marketing department to brainstorm new content.If you need additional inspiration, check out these infographic ideas to help you focus your video content.

Author/Collaborator:

Ronita Mohan is a content marketer at Venngage, the infographic and design platform. Ronita enjoys writing about anything and everything, but limits herself to digital marketing, pop culture, and the importance of representation. Twitter: @Venngage