4 Reasons to Live Stream Events

When planning for your next event conference, you have made sure to cover every detail to give attendees a memorable experience. However, due to costs and venue capacity limits, a well-produced event can only manage so many in-person attendees. This challenge coupled with rapid advances in technology has let to the expanding popularity of live streaming events. There are more than a few reasons to live stream events, and we will cover the most popular reasons here in this blog post.

Reach an Online Audience

The number of attendees an event can handle depends largely on budget and venue size. Live streaming events instantly opens up registration to online viewers in addition to your in-person guests. Encourage online attendees to participate in remote viewing parties. If your live stream events are public, share the link online to reach a broader audience. Post the link on your company’s social profiles and encourage viewers to share with their network. Rather than limiting your event to the finite audience in attendance, live streaming will help you reach a more people online.

Engage With Your Viewers

Most live streaming platforms allow viewers to comment and interact through live chat. Some platforms, such as Youtube Live, Facebook Live and Instagram Live, are more social than others. Create engagement events to allow online viewers to participate in parts of the conference. Online viewers can ask questions for a Q&A panel as if they were in the room. Live stream viewers and attendees alike can interact with each other on social media through branded hashtags.

Offer A Flexible Schedule

Sometimes, events and conferences can last for multiple hours or days. Live streaming your event is a great offering for those who might only be able to attend a portion of the event. Hosting the event online helps alleviate scheduling or logistical conflicts for your guests. Arriving late or leaving early? Not a problem!

Watching a live stream no longer means viewers are glued to their chair at their computer. Live streaming platforms allow viewers to watch on mobile devices such as laptops, tablets and smartphones . An even better feature for viewers available on some live streaming platforms is… wait for it… a pause button. Viewers can pause a live stream and pick up again when they are ready to continue watching.

Repurpose Live Stream Event Footage

When the event finally ends and the signage comes down, you want the cost and effort to extend beyond the event. Many streaming platforms and AV companies offer the option to save the live stream footage. This means, not only does your event go live, but you have a recorded version to repurpose in the future. Use live stream event footage to make social media content, marketing collateral and company branded assets.

The experience offered to online viewers has improved tremendously over the past few years. Live streaming events gives your virtual attendees a chance to get in on the action even if they can’t physically attend. Whether you are hosting a sales kickoff, a user conference or a charity fundraiser, live streaming is a tool that will help you get more out of your event.

Sparksight offers live streaming services. Comment below to see how we can help!