The newly released iPhone 6S and 6S Plus are one of the first consumer based phones that now have the ability to shoot 4K video. 4K video is a term used for video with a horizontal pixel resolution of around 4,000 pixels. This term is used along with the most commonly known consumer reference, Ultra HD, providing four times the pixel resolution, or what comes out to 2160p. So, what should the newly available 4K video feature mean to you – the consumer and digital media market? Even if you don’t have a 4K Television, computer monitor, or anything that supports it yet, eventually 4K will be the next standard. In other words, your iPhone 6S and 6S Plus are already ahead of our future selves, and we’re only just now realizing the potential and benefits of 4K videos coming to consumer cell phones.
Quality matters
Youtube now supports 4K video natively. And from what I’ve seen, most people notice the lack of video quality from anything less than 480P footage. More and more viewers are looking to watch videos with the highest quality possible, from event videos to live footage. 4K content is more desirable than any other lower resolution footage, and your video captured in 4K could be the result that your audience expects watch and engage with.
The ability to film, edit, and upload
The ability to edit your videos via your iPhone couldn’t be simpler, and that’s not even including the free editing app iMovie for iOS. Now of course, most professional video producers rely on much more intensive software for video production shoots, but in terms of consumer speed and ease of use, your video could be live online or sent to anyone in your network faster than you think. Most importantly, you can assure yourself that what you’re filming is in high quality and won’t turn your viewers off. In this day and age, with the lightning fast turnaround of news and events, people want things as quickly and as eligible as possible.
Cheapest entry to 4K filming
Professional rigs will cost you on average somewhere in-between the $4-8K range, and that’s not even accounting for audio, lighting, and post production software. Now, the closest thing to an entire production rig could fit in your pocket. Just plug in a 3.5mm shotgun mic, grab a few lamps, and you could have a pretty professional setup in a matter of minutes, without having to break the bank.
Now keep in mind, we’re not saying you can completely replace the quality of video you get from professional rigs, lighting, and gear. However, for simple and quick shots that you’re looking to get out onto the web as quickly as possible, it’s now much easier to accomplish. On top of this, from many reviews online and my personal experience, the 16GB iPhone 6S and 6S Plus model will not be enough storage for you if you plan on using the 4k video feature. Consider upgrading your phone, because it not, you can fill up an entire 16GB iPhone with just half an hour of 4K footage.
Moral of the story, with cell phones now providing video in 4K resolution, it truly shows how the market desires and expects to use their cell phones, and what is important to them. The iPhone and other consumer cell phones are truly becoming the end-to-end solution for vide, from DIY youtubers, to online marketers.
