How to Leverage Your Video Viewership Data
How to Leverage Your Video Viewership Data Modern marketers seem to have come to appreciate that data is powerful. Knowing as much about your target …
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Part-Time Video Shooter/Editor
Calling all video gurus! Sparksight is searching for the next great part-time addition to our team. This paid video shooter/editor position will run from September …
The Case for Nonprofit Video
Over the years, Sparksight, has had the honor of partnering with a handful of dedicated local nonprofits each year. This partnership comes in the form …
Breaking out of the Rectangular Video “Box”
14 Ways to Break Out of the Rectangular Video “Box” Marketers, we’ve all been there. Tearing your hair out as your team goes in circles …
4 Videos Every Content Marketer Needs for Success
4 Videos Every Content Marketer Needs for Success We all know content is king. The savvy content marketer knows that video is king of the content. …
Best Gear for Shooting Videos and Photos in Europe
Best Gear for Shooting Videos and Photos in Europe This summer, my family and I had the opportunity to visit family that we have in …
The Finalists: Best Video Ad Campaign of All Time
A truly great video ad campaign can be defined by a few common factors. Some change the culture of advertising or pop culture. They create …
A Beginner’s Guide to Product Photography Lighting
Product photography can be more technical than other types, and good lighting is key to make items look their best. A website with crisp, clean …
3 Ways Video Helps Your SEO Ranking
We write a lot here on the Sparksight blog about how well-crafted online video can be a powerful tool to help convert prospects to customers. …
Who, What, and Where: How to Find Your Next Big Client
Growth in small companies often occurs in fits and starts. Sometimes, companies don’t pursue growth because of concerns regarding capacity. However, when your firm decides …