YouTube Analytics: What Every Marketer Needs to Know
There’s no doubt that YouTube is the king of online video hosting. In fact, users collectively watch 1 billion hours of content on the site …
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The Sparksight Guide to Video Acronyms
To many marketing professionals, video production can be a confusing field. Videographers spend many years fully immersed in their field, one that is full of …
5 Keys to an Awesome Animated Demo Reel
5 Keys to an Awesome Animated Demo Reel As a videographer, you know that your demo reel is the best way to show off your …
How to Get the Most out of Your Photo Shoot
How to Get the Most out of Your Photo Shoot Photo shoots can be an exciting occasion. Whether you’re doing a head shot for your …
Harnessing Nostalgia in Your Video Marketing
Harnessing Nostalgia in Your Video Marketing One of the most notable trends in video marketing today is the use of nostalgia to win over the …
Online Video Hosting Services: A Comparison
Online Video Hosting Services: A Comparison From YouTube to Vimeo to Vidyard and Wistia, marketers have a wealth of options to consider with respect …
How to Leverage Your Video Viewership Data
How to Leverage Your Video Viewership Data Modern marketers seem to have come to appreciate that data is powerful. Knowing as much about your target …
A Beginner’s Guide to Product Photography Lighting
Product photography can be more technical than other types, and good lighting is key to make items look their best. A website with crisp, clean …
3 Ways Video Helps Your SEO Ranking
We write a lot here on the Sparksight blog about how well-crafted online video can be a powerful tool to help convert prospects to customers. …
How to Land a Job as a Social Media Manager
The social media manager is one of the newest breeds of marketing professional. With world-leading social media platform Facebook only having opened to the public …