The Importance of Failure: Using Improv for Business

The Importance of Failure: Using Improv for Business

Using Improv for Business Improv has an interesting guiding principle: Fail. In improv class we literally applaud failure. We have a technique called the “Failure …
Optimize for Mobile: SEO

Optimize for Mobile: SEO

The number of people accessing the web on smartphones is continually increasing. Adapting to the constantly changing landscape of the digital world is a necessity to …
4 Reasons to Publish Silent Video to Social Media

4 Reasons to Publish Silent Video to Social Media

According to recent trends, silence is golden and sound isn’t necessary to convey a powerful message. Recent reports have found that 85 percent of Facebook …
5 Ads by Famous Directors

5 Ads by Famous Directors

Let’s dream for a minute. Pretend that your next marketing video has no budget restrictions and, more importantly, no artistic limits. What would happen? What …