How One Company Invested in Vendors to Deliver Better Marketing
Earlier this year I received an unusual invitation. A technology company called Pivot3 invited me to meet with them and a selected group of their vendors …
Event Planning Questions You Should Be Asking
The best way to begin the event planning process is to first brew yourself enough coffee to caffeinate an entire office. And don’t give your coworkers the wrong …
The Value of Custom Photography Over Stock Photos
Perhaps the old Skin Horse said it best: “The Boy’s Uncle made me Real,” he said. “That was a great many years ago; but once …
Choosing a Creative Agency to Meet All of Your Needs
You can have your content good, fast, or cheap, but you can only pick two. Most people have heard the phrase before – The Project Management …
How to Measure Corporate Event Success
After successfully hosting an event that took months to prepare for, event planners constantly look for new ways to make their next event more successful than the last. …
4 Ways to Boost Customer Engagement at Corporate Events
When you are planning an event that has been in the works for months, there is nothing more satisfying than to see its success. After spending countless …
How to Choose an Event Venue
About the author: Jeff Caldwell is Brand Manager of Litchfield Landscape Elements in Carrollton, GA. Accepting shelter design challenges from designers, landscape architects, and architects around the …
4 Tips for Seamlessly Coordinating an Event
Over the last seven years, I have worked with many clients in an event manager role producing their user conferences. Coordinating an event can be …
Trade Show Marketing Tactics and Effectiveness
As a marketing professional heavily involved in the trade show industry, I made it a point to stop one of the best trade shows around, …