Use a Culture Video to Attract Top Talent
A corporate culture video is a powerful tool for brand marketing, public relations, human relations and recruiting. According to JobTactical’s most recent statistics report, 47% of job recruiters found that investing in a company’s career materials had a significant impact on the overall company brand appeal. A culture video is exactly what people look for when they navigate to your website and want to learn more about your company quickly.
Potential employees seek to understand what their life would be like while working at your company. We’ve identified some of the key ways that a high quality corporate culture video can help you to recruit talented employees who are a great fit for your workplace.
Meet the Co-workers
Aside from the job title and description, there are many other factors that potential employees consider when looking for a new place to work. Above all else, co-workers significantly contribute to an employees daily mood. Potential employees want to see who is on your team and try to picture themselves working with those people. Whether your company has 10 contractors or 10,000 employees, a culture video featuring current team members will provide a job seeker with more insight about your staff.
Show Off Your Office
There is no better way to show what a day at your office looks like than literally showing the office. A corporate culture video can help you show that your offie is bright, clean and inviting to new team members. If you have office amenities like a well stocked break room, or an on-site gym, then you should showcase these perks as a workplace benefit in your culture video.
Focus on Company Culture
One common approach to company culture is for the higher-up management to fabricate the culture and then infuse it into all-staff presentations. Many companies say they have a sense of company culture but they have not found a way to show it. Producing a high quality video shows both your current and prospective employees just how much you value the culture that you foster. It reveals that the executive team is willing to invest money to codify, reinforce, and advertise the outstanding, fun workplace environment in which your employees operate every day.
Feature Your Values
Corporate culture ultimately derives from the work that you do and the products that you sell. Therefore, your corporate culture video should allow the viewer to learn more about the mission and values associated with the job. A potential employee would be more attracted to a job that aligns with their personal values and makes them feel passionate about the work they are doing. Finding an employee who is a match for both skills and values will help them feel happier with their decision to work with your company.
Show Your Culture Out of the Office
Relationships built at work are not confined to the office. As mentioned earlier, prospective employees want to see if they would be happy working on your team, but it extends beyond that notion. Many people are seeking a workplace with people who are both colleagues and friends. The notion of life-work balance is the key consideration surrounding most career decisions. If your workplace is one where the relationships between employees extend beyond the doors of the office, then this should definitely be a part of your culture video. Work with your videographer to capture a Friday afternoon hangout at the bar, or perhaps a game of ultimate frisbee to illustrate what life looks like outside of the office.