About

Skills

Salesforce Administration, Marketing Automation, Content Strategy and Creation, Client Engagement, Project and Account Management, Graphic Design, Marketing, Spanish, Social Media Management, Sales, Editing

Day to Day

I spend my days as a happy sponge here at Sparksight learning everything I can from my incredible peers. My inner grammar geek gets to shine as I edit the blogs that flow from our website every Tuesday and Thursday. You can usually find me working in Salesforce, talking with clients, or helping out on a production shoot.

Off the Clock

Fishing, eating just about anything, hiking, yoga, and painting

Background

I hail from Washington, DC which surprises most, for at heart I am a bit of a nomad. Over the years I have briefly lived in Cusco, Peru, Sevilla, Spain, Florence, Italy, and of course Austin, Texas. After my seven years here and attendance at UT Austin, I have come to see why the Texans fly their flag so high.

Fun Fact

One time, I ate a Guinea Pig.

Blog

There’s an Austin Coffee Shop For That

There’s an Austin Coffee Shop For That

There’s an Austin Coffee Shop For That If you’re like us, you might find yourself in a rut when it comes to your work routine. …
2018 Happy Holidays from the Sparksight Team to Yours

2018 Happy Holidays from the Sparksight Team to Yours

It’s the Most Wonderful Time of the Year… Sparksight presents annual Holiday Special: 15% off any video or photography project! Don’t forget to snag 15% …
How To Get the Best Customer Testimonial Videos

How To Get the Best Customer Testimonial Videos

How To Get The Best Customer Testimonial Videos Customer testimonial videos are a powerful tool for marketers–when they are done well. Today’s consumers are more …
5 Reasons Startups Need Video

5 Reasons Startups Need Video

5 Reasons Startups Need Video Startup companies constantly move at a high pace and often operate as nimbly as possible. With so much at stake, …
How to Quantify Your Marketing Results

How to Quantify Your Marketing Results

How to Quantify Your Marketing Results Today, with the amount of data and analytics we have access to, every campaign a marketing team puts together …
Instagram Strategy for B2B Marketing

Instagram Strategy for B2B Marketing

Instagram Strategy for B2B Marketers Instagram has become an extremely popular marketing tool for B2C businesses, enabling them to connect with their audience in a …
Marketing Statistics: Why You Should Be Using Video

Marketing Statistics: Why You Should Be Using Video

Marketing Statistics: Why You Should Be Using Video As many businesses begin to look back over 2018 and define a strategy for 2019, it’s a …
5 Key Studio Rental Features to Look For

5 Key Studio Rental Features to Look For

5 Key Studio Rental Features to Look For Renting a photo or video studio can be a stressful experience. Studios are often not posted online, …
An Explainer Video on Your Landing Page Will Make or Break You

An Explainer Video on Your Landing Page Will Make or Break You

An Explainer Video on Your Landing Page Will Make or Break You Video engagement is now higher than engagement with other forms of content. When …
Non-Profit Video Campaigns that Win

Non-Profit Video Campaigns that Win

Non-Profit Video Campaigns that Win For-profit companies churn out ad campaigns, videos, and other content on a huge scale. Non-profits don’t always produce content at …
Three Ways To Look at Influencer Video Marketing

Three Ways To Look at Influencer Video Marketing

Three Ways To Look at Influencer Video Marketing Forbes said it best, “brands have a better chance of keeping the attention of a goldfish than …
Email Signature: What to and What Not To Do

Email Signature: What to and What Not To Do

Email Signature: What to and What Not To Do Email is an incredibly powerful tool in the hands of a savvy marketer. You can contact …
Use Video for Lead Generation

Use Video for Lead Generation

Video and Lead Generation Marketers are recognizing the power and possibility of video to provide answers to a range of questions. Video can be used …
How to Stay Focused in a World of Distractions

How to Stay Focused in a World of Distractions

How to Stay Focused in a World of Distractions In the workplace, technology helps us work faster and smarter—most of the time. However, with so …
Keep it Close to Home: The Benefits of Local Video Production

Keep it Close to Home: The Benefits of Local Video Production

Keep it Close to Home: The Benefits of Local Video Production Many savvy marketers have a reflex to always search for the most prestigious and …
How to Use Stylized Photography in Your Next Video

How to Use Stylized Photography in Your Next Video

How to Use Stylized Photography in Your Next Video Photography and video production are often regarded as being part of separate realms. Somehow, people have …
Rethink Your Testimonial Video Style

Rethink Your Testimonial Video Style

Rethink Your Testimonial Video Style Testimonial video, like all common forms of commercial video, runs the risk of being formulaic. Have you noticed that every …
4 Ways to Repurpose Event Videos

4 Ways to Repurpose Event Videos

4 Ways to Repurpose Event Videos Corporate events are always an exciting or nerve-wracking undertaking, depending on your level of responsibility for the festivities. In …
Video Thumbnail Tricks for Search Engine Optimization

Video Thumbnail Tricks for Search Engine Optimization

Video Thumbnail Tricks for Search Engine Optimization As any experienced video marketing professional may tell you, an online video is pretty much useless without a …
How a Recruiting Video Drives your Hiring Effort

How a Recruiting Video Drives your Hiring Effort

How a Recruiting Video Drives your Hiring Effort The hardest part of leading a growing company is finding the right people to add to your …
Five Reasons Custom Corporate Photography Beats Stock

Five Reasons Custom Corporate Photography Beats Stock

Five Reasons Custom Corporate Photography Beats Stock Why do humans appreciate custom anything, really? Because it’s real. Introducing custom corporate photography. On a website, email …
How to Make a Training Video Your Employees Will Watch

How to Make a Training Video Your Employees Will Watch

How to Make a Training Video Your Employees Will Watch A well-crafted training video is a valuable tool at all stages of employee development. Training …
Use Interactive Video to Boost Engagement

Use Interactive Video to Boost Engagement

Use Interactive Video to Boost Engagement There is no denying that video has solidified its presence in marketing. Video has become the most engaging type …
Five Marketing Podcasts You Should Add to Your Playlist

Five Marketing Podcasts You Should Add to Your Playlist

Five Marketing Podcasts You Should Add to Your Playlist The marketing landscape changes rapidly as new trends, platforms, techniques, and technologies are created and become …
Driving Engagement with Your Next Corporate Video

Driving Engagement with Your Next Corporate Video

Driving Engagement with Your Next Corporate Video Engagement is the ultimate goal of any good corporate video campaign. While it is important to convey your …
Content Marketing Strategy: Find the Perfect Video Length

Content Marketing Strategy: Find the Perfect Video Length

Content Marketing Strategy: Find the Perfect Video Length Creating engaging video content is not an easy task to master. Your content marketing strategy is dependent …
Silent Video: How To Make It Work For You

Silent Video: How To Make It Work For You

3 Tips for Effective Silent Video on Social Media In a post earlier this year, we explained why you should post silent video. Now we …
What is Content Marketing Storytelling?

What is Content Marketing Storytelling?

What is Content Marketing Storytelling? Storytelling is said to be the main ingredient in content marketing. It’s what steals the attention of consumer brain waves …
Why You Need a Company Overview Video

Why You Need a Company Overview Video

Why You Need a Company Overview Video Video marketing is here to stay and that includes company branding. Companies need to stand out from the …
How to Film Quality iPhone Video

How to Film Quality iPhone Video

How To Film Quality iPhone Video There’s a reason YouTube boasts more than one billion viewers. That’s a third of all internet users combined. Videos …
YouTube Analytics: What Every Marketer Needs to Know

YouTube Analytics: What Every Marketer Needs to Know

There’s no doubt that YouTube is the king of online video hosting. In fact, users collectively watch 1 billion hours of content on the site …
Corporate Video Needs: How to Prioritize, Plan, and Budget

Corporate Video Needs: How to Prioritize, Plan, and Budget

Corporate Video Needs: How to Prioritize, Plan, and Budget It’s no surprise that corporate video needs are rising quickly to the top of many marketers’ …
5 Tips for Video Marketing Success

5 Tips for Video Marketing Success

5 Tips for Video Marketing Success Video is crucial to an effective marketing strategy. Nearly 90% of website visitors spend more time on sites with …
What Makes Recipe Videos Successful?

What Makes Recipe Videos Successful?

What Makes Recipe Videos Successful? Within the last few years, Facebook has been inundated with video content. Some of the best performing content has been …
Operation Pumpkin … Success!

Operation Pumpkin … Success!

Thank you to all of our clients and friends who joined us for Operation Pumpkin! We had some absolutely fantastic submissions for Operation Pumpkin and …
Three Steps To Victory With The Video Blog

Three Steps To Victory With The Video Blog

Step 1 – Discovery: Why Video Blogging Is A Vital Sign There is obvious influence in show and tell. The real question remains, can content-only …
How to DIY the Best Halloween Costumes of 2017

How to DIY the Best Halloween Costumes of 2017

How to DIY the Best Halloween Costumes of 2017 Yes I realize as a halloween freak I might take costumes and decor a bit more …
Breaking out of the Rectangular Video “Box”

Breaking out of the Rectangular Video “Box”

14 Ways to Break Out of the Rectangular Video “Box” Marketers, we’ve all been there. Tearing your hair out as your team goes in circles …
Why is an Explainer Video Essential to Your Product Marketing Strategy?

Why is an Explainer Video Essential to Your Product Marketing Strategy?

Why is an Explainer Video Essential to Your Product Marketing Strategy? Video has become a powerful and popular marketing medium. Many brands and companies are …
Top 5 Digital Marketing Trends for 2017

Top 5 Digital Marketing Trends for 2017

Digital marketing trends are always changing and adapting to new technologies, platforms, and insights. So naturally, digital marketing experts are looking ahead to what techniques …
6 Ways to Gain Instagram Followers on Your Corporate Account

6 Ways to Gain Instagram Followers on Your Corporate Account

Let’s Talk About Your Instagram Followers Starting an Instagram account for your business is a great way to interact with fans, brand champions, and potential customers. …
3 Keys to the Perfect Pair of LinkedIn Photos

3 Keys to the Perfect Pair of LinkedIn Photos

With a wide variety of social media platforms out there, proper “netiquette” can be hard to pin down for each individual site. The high-frequency, opinionated …
SXSW Recap: Sony’s “The WOW Factory” – Part 2

SXSW Recap: Sony’s “The WOW Factory” – Part 2

 Sony’s Innovation Laboratory; The Wow Factory – Continued If you didn’t get the chance to visit the amazing event that Sony hosted this year at …
SXSW Recap: Sony’s “The WOW Factory” – Part 1

SXSW Recap: Sony’s “The WOW Factory” – Part 1

SXSW 2017 was an absolute whirlwind this year! Between networking events, client parties, tech meet ups, and industry happy hours, who can find the time  for …
Identify and Develop your Target Audience on Social Media

Identify and Develop your Target Audience on Social Media

The focus of any campaign is the target audience – a brand’s desired consumer. However, many brands and companies aren’t sure who makes up their …
Who to Hire For Your Social Media Launch

Who to Hire For Your Social Media Launch

Who to Hire for Your Social Media Launch These days, nearly all types of companies have some form of social media presence. This is true …
How to Engage Your Team in Corporate Social Media

How to Engage Your Team in Corporate Social Media

Pretty much any marketing executive will tell you how difficult it is to get employees, particularly non-marketing employees, to create content and for content marketing and …
Behind the Scenes at Accruent Video Shoot

Behind the Scenes at Accruent Video Shoot

A few weeks ago, our CEO Kelly Shores and I traveled over to the new Accruent office in the Domain, ATX. On this shoot, I …
Essential Posts for Your Social Media Content Calendar

Essential Posts for Your Social Media Content Calendar

Developing a social media content calendar is an essential part of your content posting strategy. Not only will it help ensure that you are posting …
Video Marketing is the New Black

Video Marketing is the New Black

Today, video is everywhere. Why? Because it looks good on everyone.  Websites, television, and social media platforms use video marketing to communicate concise, direct, and entertaining …
5 Tips to Raise Your Millennial Retention Rate

5 Tips to Raise Your Millennial Retention Rate

Retention rate is an important statistic for marketers. The retention rate of a company is the percentage of customers that you keep relative to the …
How to Develop the Perfect Blog Voice

How to Develop the Perfect Blog Voice

All writing has a voice. Be it the dry, cynical wit of Jane Austen or the elaborate, highly academic voice of Charles Dickens, any good …
5 Ways to Humanize Your Brand’s Marketing Content

5 Ways to Humanize Your Brand’s Marketing Content

To Humanize your brand is a no longer an option, it’s business life or death. Every customer, partner, employee, and social media follower is a …

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